London’s unique village, Seven Dials which is located in the heart of the West End will celebrate Christmas Lights with a difference this December. 

On November 28 non-profit organisation TAP London launched a new charity fundraising drive in partnership with Greater London Authority. Donation points are emerging across Central London, including Seven Dials, in the heart of the West End. 

Shaftesbury celebrated the success of the Seven Dials’ Christmas event on November 16, and the much-anticipated Christmas light switch on.

Shaftesbury has today announced the signing of Redemption, at 2 Neal’s Yard. Redemption is London’s only vegan and alcohol free restaurant, also incorporating a sugar-free and wheat-free menu.

Shaftesbury has announced that BLOCH, industry leader in women’s technical dance and active wear products, will be opening at Seven Dials at 69-71 Monmouth Street.

Shaftesbury has announced Farah, the iconic vintage menswear brand, has relocated and upsized their Seven Dials store at 3 Earlham Street, following a sustained strong performance in Seven Dials.

Shaftesbury has announced that Away, the New York-based lifestyle brand that designs thoughtful objects to make travelling more seamless, has selected Seven Dials as home to its first permanent international store, opening this August.

Shaftesbury has announced that creative hub, Carousel, and VanMoof, the Dutch designer bike brand, have both launched at Seven Dials. 

International beauty and skincare umbrella brand, DECIEM, has today unveiled their first store in the UK for its subsidiary brand, NIOD, at 73-75 Monmouth Street in Seven Dials.

Shaftesbury has announced that Choccywoccydoodah, the art and design focused chocolaterie, has launched a two-floor site located at 27 Shorts Gardens, Seven Dials.

Shaftesbury has today announced that brewer and bar operator, BrewDog, is to open in Seven Dials, taking a 5,100 sq ft site across three floors located at 142 Shaftesbury Avenue.