Christmas illuminated at Seven Dials

Shaftesbury celebrated the success of the Seven Dials’ Christmas event on November 16, and the much-anticipated Christmas light switch on.

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Brand-new light installations, live music, festive food and promotions across 8o retailers, bars, cafes and restaurants, allowed visitors to explore the seven interconnecting streets of Seven Dials and celebrate the switch on moment around the iconic dial monument. Festive activities and treats including wreath making, eco-friendly glitter face painting, and a festive pop-up bar and curling rink, were available in a traffic-free environment and all in London’s West End. 

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Commenting on the shopping event, Karen Baines, Head of Group Marketing and Communications at Shaftesbury, said: “This year’s Christmas event perfectly portrays the community spirit our unique retailers create in Seven Dials. Located in the heart of the West End, the new light installation ensures the destination shines throughout the festive period and maintains its special village atmosphere it is known for. The award winning restaurants, exclusive offers and boutique retailers were as popular as ever for all our visitors, marking Seven Dials as an unmissable Christmas shopping and dining destination.”



For further information, please contact Amy Cassidy or Nick Thornton at Aver via:

Notes to Editors

About Shaftesbury

Shaftesbury PLC is a Real Estate Investment Trust, which invests exclusively in the liveliest parts of London’s West End. Our objective is to deliver long-term growth in rental income, capital values and shareholder returns.

Focused on restaurants, leisure and retail, our exceptional portfolio extends to around 15 acres, clustered mainly in Carnaby, Seven Dials and Chinatown, with substantial ownerships in east and west Covent Garden, Soho and Fitzrovia.

Our proven management strategy is to create and foster distinctive, attractive and prosperous locations. It is implemented by an experienced management team with an innovative approach to long-term, sustainable income and value creation, and a focus on shareholder returns. We have a strong balance sheet with conservative leverage.

Seven Dials

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private member’s clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.