BLOCH dances into Seven Dials

Shaftesbury has announced that BLOCH, industry leader in women’s technical dance and active wear products, will be opening at Seven Dials at 69-71 Monmouth Street. The move to Seven Dials will be a relocation from their established dancewear store in Drury Lane in Covent Garden, taking advantage of the neighbouring dance and theatre companies within the local area.

 The 1,450 sq ft store will become BLOCH's new London boutique and home to a union of dance, sport and fashion, a go-to for the discerning dance-athlete since its opening in 1999.

Conceived from their heritage of dance, the new store set across two floors will both showcase a mix of their ballerina street pumps, street-to-studio sneakers and the new BLOCH Studio activewear, a collection of technical apparel and layering pieces with fashion forward functionality.

BLOCH’s tailored pointe shoe fittings join an expansive range of Seven Dials brands that offer personalisation of their products. VanMoof, Nixon, Duke and Dexter, Le Labo, Laura Lee, Dinny Hall and Tatty Devine allow customers to create bespoke products including watches, bikes, footwear, perfume, and jewellery.

Commenting on the opening, Addy Williams, Senior Retail Portfolio Manager at Shaftesbury, said: “The arrival of BLOCH at Seven Dials highlights the appeal of the destination for specialist retailers that deliver bespoke services. BLOCH is extremely highly regarded within their industry and add to our exciting array of international fashion brands in London’s West End whilst also being perfectly positioned to benefit from the local theatres and dance schools.”

A spokesperson for BLOCH added: “Seven Dials is ideal for our relocation as it is one of London’s busiest shopping districts. We will be situated in a more fashion orientated area at the heart of the West End, positioning us among emerging brands and in close proximity to the Royal Ballet School, perfect for those who desire specialist dance clothing, footwear and activewear.”

Seven Dials has recently welcomed the first store outside the US for New York based lifestyle brand, Away and a newly upsized store for men’s fashion label, Farah, both on Earlham Street.

JLL and Nash Bond represented Shaftesbury in both deals. Savills acted on behalf of BLOCH.


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Notes to Editors About Shaftesbury

Shaftesbury PLC is a Real Estate Investment Trust, which invests exclusively in the liveliest parts of London's West End. Our objective is to deliver long-term growth in rental income, capital values and shareholder returns.

Focused on restaurants, leisure and retail, our exceptional portfolio extends to around 15 acres, clustered mainly in Carnaby, Seven Dials and Chinatown, with substantial ownerships in east and west Covent Garden, Soho and Fitzrovia.

Our proven management strategy is to create and foster distinctive, attractive and prosperous locations. It is implemented by an experienced management team with an innovative approach to long-term, sustainable income and value creation, and a focus on shareholder returns. We have a strong balance sheet with conservative leverage.

Seven Dials

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London. @7DialsLondon  


About Bloch

Founded in Sydney, Australia, the brand began producing exceptional handmade pointe shoes in the 1930’s for some of the world’s leading professional ballet dancers. Today, guided by the third- generation of the Bloch family, it has added dance apparel, active wear and women’s fashion lines to its specialty product lines. @bloch_eu