Choccywoccydoodah gets a taste for expansion with sweet Seven Dials opening
Shaftesbury has announced that Choccywoccydoodah, the art and design focused chocolaterie, has launched a two-floor site located at 27 Shorts Gardens, Seven Dials.
The company, which was founded in 1994 by Christine Taylor and Christine Garratt, has launched a new Seven Dials site that showcases the spectacular hand crafted chocolate and cakes that Choccywoccydoodah is famous for and features a café on the lower level, serving hot chocolate, cake and chocolate fondue with strawberries. The parlour also offers a separate space for larger groups that can be reserved for private bookings and events. The Seven Dials store and café were designed by Choccywoccydoodah’s in-house team.
Commenting on the news, Co-Founder Christine Taylor, said: “We are very excited to move into Seven Dials. It’s a vibrant location to explore and we can’t wait to join the community and share some chocolate with our new neighbours, as well as Seven Dials’ many visitors.”
Sam Bain-Mollison, Head of Retail at Shaftesbury, added: “Choccywoccydoodah provides a retail experience to include a larger café and build upon their previous success, creating a London flagship in the heart of the West End. Their eye-catching offer is part of a huge array brands and operators unique to Seven Dials.”
Seven Dials recently welcomed On the Dak, which is a debut dining concept from the founders of On the Bab; Skinnydip has opened its first ever in-store nail bar; and the Sonos store, which is the only one outside of the US, features outstanding in-store listening booths for an immersive experience. These are just a few of the many unique stores and experiences available at Seven Dials that make it a destination unlike anywhere else in London.
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Notes to Editors
Shaftesbury PLC is a Real Estate Investment Trust, which invests exclusively in the liveliest parts of London's West End. Our objective is to deliver long-term growth in rental income, capital values and shareholder returns.
Focused on restaurants, leisure and retail, our exceptional portfolio extends to around 15 acres, clustered mainly in Carnaby, Seven Dials and Chinatown, with substantial ownerships in east and west Covent Garden, Soho and Fitzrovia.
In addition, we have a 50% interest in the Longmartin joint venture with The Mercers' Company, which has a long leasehold interest, extending to 1.9 acres, in St Martin's Courtyard in Covent Garden.
Our proven management strategy is to create and foster distinctive, attractive and prosperous locations. It is implemented by an experienced management team with an innovative approach to long-term, sustainable income and value creation, and a focus on shareholder returns. We have a strong balance sheet with conservative leverage.
Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.