Bluewater fashions a store for Primark

Landsec has announced that Primark, the international fast fashion retailer, has leased 60,000 sq ft of space (46,000 sq ft sales area) at Bluewater, Europe’s leading retail and leisure destination.


Due to open in 2019, the signing of Primark reflects Landsec’s commitment to continually evolve Bluewater to match the needs and expectations of guests.  The new store, located on Thames Walk, will feature the latest trends in women’s, men’s and children’s fashions including footwear, accessories as well as lingerie, beauty and homeware.

Insight gathered from the award-winning SMG guest feedback programme has highlighted Primark as a consistently requested retailer by a large number of Bluewater’s guests, alongside premium, luxury and international brands.  The announcement of Primark follows openings late last year by US premium brands, Coach and kate spade.

Russell Loveland, Portfolio Director at Landsec, co-owner and asset manager of Bluewater, said: “We are always looking for ways to enhance our offer, from securing new premium brands to ensuring we provide the very best of affordable fashion. By providing a comprehensive, relevant and engaging offer, from brands to experiences, we ensure Bluewater remains the number one destination.”

The signing of Primark follows kate spade, Coach, Godiva, Neal’s Yard Remedies, Smashbox, Lindt, Godiva and GraVity all making their debut at Bluewater in the last 12 months.  In addition, Showcase added four new screens to its Cinema de Lux and The White Company upsized to create its new statement store on Bluewater’s lower Guildhall.

CBRE and Time Retail Partners acted for Bluewater.  Cushman & Wakefield acted for Primark.



For further information, please contact Nick Thornton, Amanda McNally or Sarah Stone at Aver via, or 


At Landsec, we believe great places are for people to experience and are made with the experience of great people. As the UK’s largest listed commercial property company, with 23.7 million sq ft of real estate and a portfolio valued at £14.2 billion, we own and manage some of the most successful and recognisable assets in the country.

In London, our portfolio totals more than £7.8 billion, and consists of 6.5 million sq ft of real estate. From the world-famous Piccadilly Lights to the transformation of Victoria, SW1, we deliver exceptional experiences for the businesses and people that live and work in, and visit, the capital.

In Retail, across our 17.2 million sq ft of assets, we create outstanding experiences for customers and guests alike. Combined with the strength and resilience of our portfolio, this means we regularly outperform industry benchmarks for footfall and sales. We offer more than convenience and choice, recognising that memorable destinations are key to attracting the shoppers and retailers of today, and tomorrow.

We also aim to lead our industry in critical long-term issues – from diversity and community employment, to carbon and climate resilience. Everything we do is grounded in experience and begins with people. We deliver value for our shareholders, great experiences for our customers and positive change for our communities. At Landsec, everything is experience.

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Primark operates 350 stores in eleven countries: Republic of Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the US and Italy; and has over 73,000 employees. Primark’s first US store opened in September 2015 and the first store in Italy opened in April 2016. Primark offers high quality fashion at value for money prices, put simply, “Amazing Fashion, Amazing Prices”.