Blaiz to light up the King's Road with debut permanent fashion boutique

The Sloane Stanley Estate has today announced that online Latin American fashion retailer, Blaiz, is to open a permanent boutique at 227 King’s Road, following the success of their pop-up stores in the same location.  The 2,485 sq ft boutique due to open its doors in February, will be the clothing e-tailer’s first permanent bricks and mortar store.

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Focusing on extraordinary craftsmanship and design, Blaiz is a retail platform for the best in Latin American fashion, whose unique designs have caught the eye of celebrities including Rocky Barnes, and Made in Chelsea’s Millie Mackintosh.  Offering South American inspired fashion, swimwear, accessories and jewellery, the fashion hub aims to bring to its clients the best designers from the continent, on an exclusive basis.

The design of the new store, will be carried out by top Greek decorating firm, capturing the authentic South American freshness and finesse.

Commenting on the news, Hannah Grievson, Commercial Property Manager at Sloane Stanley Estate said: “Blaiz is a very exciting permanent addition to our tenant mix as we consistently look for exciting designers and entrepreneurs that will add to our distinct and vibrant offer.  As a reputable brand that has caught the eye of the fashion world, Blaiz appeals to the King’s Road shoppers who flock here for a premium fashion experience and to enjoy the best of Chelsea.”

Stephanie Margaronis Mordehachvili, founder of Blaiz added: “Following the huge success of our previous pop-ups within the Sloane Stanley Estate we are so excited to be announcing our first permanent physical boutique on The King’s Road.  From here we will offer excellent craftsmanship and stunning designs for fashion lovers, that share our passion for beautiful Latin American clothing. The international feel of our brand is a perfect match for the diverse nationalities that the King’s Road attracts.  Furthermore, we will be debuting certain South American inspired experiences in-store, so that our customers have the complete Blaiz experience.”

This news follows the recent announcement Designers Guild are upsizing their successful showroom on the King’s Road. Blaiz will also be joined by Ella Di Rocco, a brand new luxury wellness spa, opening later this year on Fulham Road.

Miles Commercial and Savills represented Sloane Stanley. Blaiz dealt direct.



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About Sloane Stanley

The Sloane Stanley Estate is one of the oldest landowning estates in London. Founded in 1717, the Estate has developed into a 10 acre holding of residential and commercial properties on the King’s Road and Fulham Road, still under the same family ownership.

With a compelling mix of flagship international brands, niche retailers and pop-ups, dominated by premium and accessible premium brands that account for 74% of the total offer, Sloane Stanley has created a distinctive and sophisticated mixed-use destination within the heart of the affluent Royal Borough of Kensington and Chelsea, serving a catchment of over 8.5 million people.

The King’s Road has a Residential Comparison Goods market potential of £249.7m placing it within the top 100 retail centres in the UK. This distinctive portfolio and commitment to create and sustain an ‘affordable luxury’ offer have ensured Chelsea’s status as one of the most desirable neighbourhoods and iconic shopping and leisure destinations in the world.