Shaftesbury has officially announced that four emerging, female-led brands will be awarded individual pop-up retail space in Seven Dials, following an official judging process for its all-new Start Up with Seven Dials initiative.

Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis - feminist activist and author - will take place, alongside activations by numerous brands in the location.