Seven Dials celebrates #BalanceforBetter for International Women’s Day, with dedicated week of events

Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis - feminist activist and author - will take place, alongside activations by numerous brands in the location.  

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Forming part of Shaftesbury’s wider schedule of exciting annual events, the International Women’s Day campaign will take place from Monday 4th to Sunday 10th March 2019, addressing gender equality, work life balance, and the day-to-day challenges that women face. 

To be held at 33 Monmouth Street, the exclusive Seven Dials hub will offer people a place where equality and body positivity is celebrated and encouraged and will house a variety of free activities throughout week. 

Scarlett Curtis, the forward-thinking feminist activist known for her Sunday Times Bestseller ‘Feminists Don’t Wear Pink and Other Lies’, will host a live podcast exclusively for Seven Dials on Sunday 10th March at The Donmar Warehouse, 41 Earlham Street. Free for attendees, the event will follow the authentic format and style that Scarlett is renowned for, with a very special guest interviewee, Chidera Eggeru, renowned for her  blog.

Commenting on the celebrations, Karen Baines, Head of Group Marketing and Communications at Shaftesbury, said: “Seven Dials’ initiatives for International Women’s Day speak directly to the community values of the village, while providing a unique way for operators to interact with visitors and facilitate memorable experiences. Many of the brands throughout Seven Dials are founded and run by woman, or a balanced dual partnership, so it is a natural choice to host celebrations here for the second year running.” 

Throughout the week, there will also be a series of intimate workshops, in-conversations and drop in sessions with influential business founders and leaders from Seven Dials, including:

Catherine Salway and Andrea Waters Co-Founders of Redemption, London’s latest vegan restaurant, British jewellery designer Dinny Hall, and the UK’s leading female chef, Chantelle Nicholson from Tredwells all bringing their unique voices, opinions and insights on the official IWD theme, #Balanceforbetter

A free book exchange with empowering female authors will also be held, with recommendations from and led by a range of influential women and authors including Scarlett Curtis, with new titles added daily. 

Additional activations organised and hosted by Seven Dials brands include: a film screening of Colette at Covent Garden Hotel, a JEMIMASARA pop-up at Miller Harris, free daily yoga workshops at Another_Space, and the launch of a Tatty Devine’s bespoke collection in partnership with UK charity The Fawcett Society. 

For the full programme and updates,  visit or follow @7DialsLondon


For further information, please contact Amy Cassidy, Clare McInerney or Jack Tonks at Aver via: 

Notes to Editors:

Businesses which are founded and run by women and dynamic duos in Seven Dials include:

• Rosie Wolfenden MBE and Harriet Vine Co-Founders of Tatty Devine

• Chantelle Nicholson, Chef Patron at Tredwells

• Zoe and Layo Paskin, Directors and Co-Founders of The Barbary and Jacob The Angel

• Chantal Cody OBE, Founder of Rococo Chocolates

• Alex Hely-Hutchinson, Founder, 26 Grains

Laura Lee and Dinny Hall British Jewellery Designers 

• Catherine Salway and Andrea Waters Co-Founders of Redemption

• Mathilde Cathiard-Thomas and Bertrand Thomas Co-Founders of Caudalie

• Jennifer Rubio and Steph Korey Co-Founders of Away 

• Karine Jackson, founder and director of Karine Jackson

• Sarah Rotheram CEO of Miller Harris  

About Shaftesbury  

Shaftesbury owns and manages a 15-acre property portfolio in the liveliest parts of London’s West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownership in East and West Covent Garden, Soho and Fitzrovia.  

The portfolio comprises nearly 600 shops, restaurants, cafés and extending to 1.1 million sq. ft., 593 apartments and 0.5 million sq. ft. of offices. All our properties are close to the main West End Underground stations, which currently handle c 228m passenger’s p.a., and are within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually by the mid-2020s.   

Seven Dials    

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.