SPYSCAPE opens debut UK social gaming concept
Shaftesbury Capital has announced that SPYSCAPE, the pioneering interactive museum and social gaming experience, has opened its first UK site in the heart of Covent Garden at 45 Wellington Street. The landmark location joins Covent Garden's prestigious collection of flagships and exclusive concepts from globally celebrated brands.
SPYSCAPE’s mission is to reveal the hidden potential in each visitor. The new 25,000 sq ft Covent Garden HQ uses the world of secrets as a lens to explore human psychology and performance, delivering each visitor an authentic detailed profile of their personality, skills and attributes.
There are two distinct ticketed experiences that blend history, psychology, and cutting-edge technology into a single, transformative journey. SPYSCAPE is a personal journey into the secret world. Developed by MI6 trainers and top psychologists to reveal visitors’ strengths and personality through challenges in risk tolerance, empathy, perception, pattern recognition, and decision-making. SPYGAMES is a team-based proving ground, created with CIA and Special Ops operatives to test collaboration, agility, and communication across high-adrenaline, field-inspired missions.
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital said: "SPYSCAPE's arrival in Covent Garden adds another experience to our line-up of innovative operators and introduces an entirely new dimension to London's leisure landscape. This debut flagship perfectly complements the district's vibrant all-day entertainment scene, and aligns well with our host of unique brand-first concepts.”
John Hunt, Founder & CEO at SPYSCAPE added: “SPYSCAPE has already helped a million people in New York City to see themselves differently – we’re excited to bring our mission to Covent Garden and help a million more."
The opening strengthens Covent Garden's position as London's premier destination for innovative concepts, with the destination recently welcoming Nespresso's flagship boutique and announcing the signing of ADOH!, a new Sri Lankan street food concept from the founders of Kolamba.