Bijoux De Mimi returns to the King’s Road as Sloane Stanley unveils festive line-up of art and dining pop-ups
The Sloane Stanley Estate has announced that a series of art and F&B pop-ups, all covering nearly 10,000 sq ft, will be arriving at the estate between now and early January, including Bijoux de Mimi, the popular Gen Z jewellery brand. These new openings highlight Sloane Stanley’s continued investment in its estate and its commitment to creating a vibrant and engaging destination for the Christmas season.
Bijoux de Mimi will open a dedicated pop-up at 324–326 King’s Road throughout December. Known for its colourful, hypoallergenic gold-and silver-plated pieces, the brand returns to the King’s Road for the third time, following its previous space in May 2025 and in July last year, which drew over 3,000 visitors. Its return highlights the strong success of the pop-ups and returning brands across the Sloane Stanley estate.
At 340 King’s Road, a series of rotating art exhibitions will showcase some of the UK’s most respected artist groups and galleries, which include Chelsea Art Society, open now till the 30th November, Lucinda Dalton Gallery, opening on 2nd December to 25th December, and Linda Blackstone Gallery, opening on 17th December until 5th January. Nonna Tonda, a fresh pasta delivery brand, was operating at 340 King’s Road intill the 20th of November, serving a selection of authentic pasta dishes inspired by regions across Italy, further showcasing Sloane Stanley’s commitment to partnering with some of London’s most exciting and innovative dining concepts.
Meanwhile, prior to Bijoux di Mimi opening next month, Urban Ranch had opened its pop-up at 324-326 King’s Road, offering handcrafted Kenyan products created by skilled local artisans. Hommage Art will also be opening in the same unit from now until 10th December, marking its final pop-up before moving into a permanent space next year, a testament to Sloane Stanley’s commitment to supporting growing brands.
Hannah Grievson, Property Director at Sloane Stanley, said: “These festive pop-ups are a great example of how our flexible leasing approach continues to attract exciting and seasonal brands to the estate. Welcoming Bijoux di Mimi back to the King’s Road highlights how well debut pop-up concepts perform here, and alongside our new art pop-ups, this demonstrates our ongoing commitment to supporting creative, independent, and innovative brands across the King’s Road and Fulham Road.”
Amelia Hitchcock-Merritt, Founder of Bijoux de Mimi, added: “The King’s Road is the perfect home for our brand, and we’re so excited to be back this December. After the success of our previous pop-up, which welcomed over 3,000 Gen Z customers, we knew we had to return, and with the support of Sloane Stanley, we’re confident this will be another incredible experience in one of London’s most iconic retail destinations.”
This festive line-up of retail, art, and dining pop-ups will join established brands on the estate, including Penelope Chilvers, the new interiors store Ed Butcher, Aspiga, and Pink City Prints. They will also complement a growing roster of F&B operators, featuring the estate’s upcoming dining additions, The Chelsea Grill and Beef & Bass.