Liverpool ONE scores debut duo for football fans
Landsec has announced a duo of football-focused concepts are to open at Liverpool ONE. Crossbar, a new kind of football experience, and premium sports retailer, Pro:Direct Soccer, will be making their debuts at the destination next spring. Both will add to the unique experience-led offer at Liverpool ONE, reflecting its position as the heart of the UK’s most sociable city.
· Pro:Direct Soccer, the world’s leading premium online football retailer, is creating a 6,000 sq ft PD:FC store. Showcasing elite on-pitch gear, training essentials, terrace-inspired fashion, and city-ready tech clothing and trainers, it will set a new benchmark for football retail. The store will blend cutting-edge performance innovation with products that celebrate the game and its culture beyond the pitch. More than a store, PD:FC is a cultural hub, drawing from the streets, stadiums, and creative influences that make Liverpool and Merseyside a global epicentre of football and lifestyle.
· Located above Pro:Direct and spanning 25,000 sq ft over two floors, Crossbar will open its first-ever location at Liverpool ONE. Situated on Manesty’s Lane, occupying the upper levels of the former Flannels and Beauty Bazaar Harvey Nichols with an entrance on the ground floor, Crossbar will feature tech-enabled state-of-the-art football boxes with reactive projection, motion tracking, and surround sound. Alongside the gaming floor will be a bar and casual dining area, while upstairs, Club 11 will provide a full restaurant experience.
Rob Deacon, Director of Asset Management at Liverpool ONE – Landsec, commented: “Experience is at the heart of everything we do at Liverpool ONE and we want to create enjoyable moments for visitors every time they are here. Crossbar will be a strong new anchor that provides even more reasons to visit or lengthen an existing trip. Joined by PD:FC’s city debut, the brands further reaffirm Liverpool ONE’s position as one of the UK’s leading retail and leisure destinations.”
Sam Baldock, Chief of Brand at Pro:Direct, added: “Liverpool is a global icon of football culture – a city where history, passion, and creativity have shaped the game’s identity. Bringing our PD:FC concept to Liverpool ONE is about more than opening a store; it’s about cementing our vision in one of football’s defining cities. Located in the heart of the city, Liverpool ONE was the clear home for our city debut, and we can’t wait to welcome everyone through the doors.”
Brett Duarte, Founder of Crossbar, added: “We have a lifelong passion for football so bringing our new kind of football experience to life is a momentous landmark for the Crossbar brand. We have been searching for the perfect location to launch for some time, and Liverpool ONE’s second-to-none reputation and quality line-up of leisure and retail brands made it the obvious choice.”
Together with the recently opened 7,000 sq ft Anthropologie store, the 38,000 sq ft of signings complete the re-letting of the former Flannels and Beauty Bazaar Harvey Nichols units.