Chinatown London celebrates National Dumpling Day with biggest ever giveaway
On 26 September, Chinatown London celebrated National Dumpling Day by handing out over 2,000 free dumplings from some of the destination’s top restaurants. Starting at 12noon, dumplings flew out of the nine restaurants in under an hour.
Each restaurant brought a unique offer to the table, showcasing Chinatown London’s diverse regional dumpling offering. Savoury dumplings, including Shanghainese xiao long bao, Cantonese siu mai, Korean mandu, and Japanese gyoza, came from:Dumplings’ Legend, Leong’s Legend, Rasa Sayang, Shanghai Modern, Ichibuns, Olle, and Orient London. Sweet treats were also available for the first time this year, provided by Bun House and Yolkin, which were all handed out in under 5 minutes.
Along with the dumpling giveaway, Chinatown London also marked the day with the launch of a one-month residency for MasterChef Australia 2018 finalist Brendan Pang, in a dumpling inspired takeover at Dumplings’ Legend.
The renowned and imaginative chef, nicknamed the ‘dumpling whisperer’, is bringing the native ingredients of Australia to the heart of London’s West End. Pang is best known for his vibrant rainbow dumplings and flavour combinations, and will add to the already extensive dumpling repertoire in Chinatown London with dishes such as prawn and abalone wontons, and spinach-dyed dumplings filled with crystal chicken and coriander.
Julia Wilkinson, Head of Group Restaurant Strategy at Shaftesbury,said: “The response to this year’s dumpling giveaway was outstanding, and we are delighted so many visitors had the opportunity to experience Chinatown’s diverse dumpling offering. We are proud that Chinatown London has become a landmark destination for this Asian staple, and continues to produce some of the best dumplings outside of China. We also look forward to Brendan Pang building on the success of this celebration over the coming month. His menu fuses together traditional techniques with modern influences, a story very familiar to Chinatown London, but this time highlighting native Australian ingredients in established Chinese dishes.”
Commenting on National Dumpling Day, and his one month residency at Dumplings’ Legend, Brendan Pang added: “Dumplings feature in all cuisines, but nowhere are they more prominent than in East Asia. My take on this internationally recognised item brings a new twist to the familiar, with ingredients including abalone, crocodile, and kangaroo. I believe the best way to introduce people to a new meat or ingredient is by incorporating it into something they already know and love, and for most people across the world, the dumpling is exactly that.”
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China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West. This is influencing what Chinese people and visitors expect in Chinatown. Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.
Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world. Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations and will benefit from the Elizabeth line opening in late 2019.
Shaftesbury owns and manages a 15.1-acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.
The portfolio comprises 599 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 599 apartments and 0.5 million sq. ft. of offices. All our properties are close to the main West End Underground stations, which currently handle c 228m passenger’s p.a., and are within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually.
Shaftesbury在伦敦最有活力的西区（WestEnd）拥有、管理的地产组合总面积达到15.1英亩。这些以餐饮、娱乐和零售为主的地产组合集中于卡纳比大街（Carnaby）、七晷区（Seven Dials）和中国城（Chinatown）区域。同时，Shaftesbury在科文特花园（Covent Garden）东、西两侧、Soho区和菲茨罗维亚区（Fitzrovia）也拥有大量地产。
Shaftesbury的地产组合包括共599家商户、餐厅、咖啡厅和酒吧，总面积达到110万平方英尺；此外，Shaftesbury还拥有599间公寓和50万平方英尺的办公空间。Shaftesbury的地产不仅全都毗邻伦敦西区的各大地铁站（年客流量达到2.28亿），同时紧邻横贯城铁“伊丽莎白线”（Elizabeth Line）上两个西区交通枢纽站——托特纳姆法院路（Tottenham Court Road）站和邦德街（Bond Street）站均在步行10分钟范围内。据预测，这两个枢纽站每年的接待能力可超2亿人次。