LabTech inflates North Yard's offer with aubergine installation
LabTech, owner of Camden Market, has announced that the official launch of its new food and beverage destination, The North Yard, will commence with a giant aubergine installation along with a promotional event giving away 400 dishes, from menus with trader specials dedicated to aubergines.
Commencing on September 19, The Big Aubergine installation will mark the launch of The North Yard’s eclectic food and beverage offer, putting it firmly on the map as a go-to dining destination in the capital. The installation will be located against the historic backdrop of the newly restored Grade II listed buildings that house Camden’s latest catering traders.
Maggie Milosavljevic, LabTech’s F&B Commercial Director,commented: “The launch of The North Yard marks a key milestone for the overall offer of our Camden portfolio and puts us in good stead for the launch of our extended retail offer with the forthcoming Hawley Wharf project next year. This creative and fun installment encourages our traders to join forces and offer visitors a taste of the community and Camden’s vibrancy. The aubergine inspired menus are a great way to draw in more footfall and position North Yard as a leading destination for creative dining.”
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ABOUT NORTH YARD
World famous Camden Market is celebrating its 45th anniversary with the revitalisation of its North Yard. Beautifully restoring the space and its surrounding former horse hospital buildings, the North Yard is to become the 'Camden Market' for the local Londoner. Shop for fine food produce and Great Taste Awards exclusives, see food and drink artisans at work - from handmade fudge to butchery and cocktail masterclasses - or enjoy restaurant style dining from some of London’s finest street food pop ups turned bricks and mortar sites.
The ongoing curation champions the market's ethos for nurturing entrepreneurial talent and supporting businesses, both home grown and market born.
Recent new openings include The Camden Grocer (fine foods grocer and deli), Indian inspired burger restaurant, Baba G’s, Rudy’s Dirty Vegan Diner, (London’s first 100% vegan diner and vegan shake bar) Kuku Riku (josper charcoal rotisserie chicken restaurant) and Camden Town Roadkill (independent butcher and grill) They join already established London favourites, The Cheese Bar and Pamban (chai house and eatery specialising in Sri Lankan/Indian eats) with further new arrivals scheduled for later in 2019.
ABOUT CAMDEN MARKET
Camden Market is a diverse community of creative sellers, street food traders and independent stores next to the Regent’s Canal. Open every day, it has over 1,000 places to shop, eat, drink and dance in the historic central London location. Camden Market continues to grow as a cultural hub for music, art, fashion and food, which reflects on the community roots that helped to form the Market at its inception.
LabTech are creating urban communities that provide coworking, living, commerce and leisure across the globe. This is a process enabled by technology, powered by people and underpinned by a property portfolio of over £3 billion.
The company owns and operates a global property portfolio, concentrated in urban centres such as London, Tel Aviv, Lisbon and Madrid. London is at the heart of LabTech’s plans, with an existing portfolio of 2 million sq ft of property across Camden, Holborn, and Kings Cross and Hackney, four of the city's most vibrant areas.
LabTech's unique combination of property and technology creates strong communities and an environment that facilitates leisure and events, encourages collaboration, and engineers productivity. Members of these communities are empowered by LabTech systems ranging from business management suites to personalised social event platforms.
LabTech owns and operates the world famous Camden Market. The company will open Hawley Wharf Camden, a five-acre Canalside retail and dining destination, and Buck Street, a container park concept, in 2019.