Too Faced adds gloss to Liverpool ONE
Liverpool ONE has today announced that global beauty brand, Too Faced, will launch a North West flagship store at the destination, due to open in mid-September 2019.
Located on Paradise Street, the 1,000sq ft unit will offer Too Faced fans the full cosmetics range and signature ‘instagrammable’ in-store moments.
Co-founded by Jerrod Blandino and Jeremy Johnson in 1998, Too Faced is a leader in the make-up industry. The boutique brand invented the world’s first glitter eyeshadow and is now globally renowned for its iconic products including Better Than Sex Mascara, the #1-selling prestige mascara in America.
Alison Clegg, Director, Asset Management, Grosvenor Europe, commented on the signing: “Liverpool ONE’s beauty line-up is moving from strength to strength, with Too Faced set to join the recently-launched make-up heavyweight Morphe, and our ever-popular Beauty Bazaar, Harvey Nichols. Our now comprehensive range of brands offers a haven for Liverpool’s beauty lovers, and ensures there’s something for everyone.”
The new Too Faced store will open across from the recently-opened Morphe site, and complement the destination’s array of international brands such as POLO Ralph Lauren, ARKET and COS. The announcement also follows the recent news that luxury jewellers, ROX, has signed for a 1,600 sq ft boutique on Livepool ONE’s Peter’s Lane, marking the retailer’s debut in the city. Urban fashion brand, Pull&Bear, is also set to increase their presence at Liverpool ONE on South John Street.
Cushman & Wakefield and Metis Real Estate Advisors acted for Liverpool ONE. Cushman & Wakefield represented Too Faced.
Notes to editors
About Grosvenor Europe
Grosvenor Europe invests in, develops, operates and manages real estate assets and funds, with a focus on vibrant European cities including Paris, Stockholm, Madrid and Liverpool.
Part of the Grosvenor Group, one of the world’s largest privately-owned property companies and active in more than 60 cities around the world, we utilise our local expertise to adopt a far-sighted, value-add approach in order to deliver lasting commercial and social benefit in the places where we are active.
As at 31 December 2018, we managed €2,3bn of assets, including Skärholmen Centrum shopping centre in Stockholm, Sweden, a strong residential development pipeline in Madrid and Stockholm and an office portfolio in Madrid and Paris. We also own and manage Liverpool ONE in the UK.
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Too Faced Product lines include:
Better Than Sex – The #1-selling prestige mascara in America that gives you voluptuous volume and mind-blowing lashes… A mascara so amazing, it’s BETTER THAN SEX!
Born This Way – A complete line of complexion products including 35 foundation shades that offer a flawless finish so natural, they’ll think you were Born This Way.
Hangover – Replenishing primer, setting spray, and intensely hydrating and protective skincare products infused with coconut water, skin revivers, and hyaluronic acid to love your skin, even when you don’t.
Lip Injection Extreme – A revolutionary plumping formula that offers both immediate plumping and long-term volumizing effects.
For the full range please visit: www.toofaced.com