Velorution spins onto the King's Road

Sloane Stanley has today announced the opening of premium urban lifestyle cycling store, Velorution, at 325 King’s Road. Specialising in urban, electric and folding bikes with stylish apparel and accessories, this is the fifth Velorution store in London. 

Selecting the highest-quality and most innovative products from across the globe, this store will bring a unique offering of the latest in electric, urban and folding bikes to the King’s Road, also with a great range for children, at affordable prices. 

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Commenting on the news, Hannah Grievson, Property Director at Sloane Stanley said: “Velorution have secured some of the most prestigious bicycle and accessory brands in the world, and their products will certainly measure up to the level of luxury and high-quality merchandise offered by existing King’s Road retailers. From FaceGym’s collaboration with BoxMind to a pop-up from, the UK’s number one CBD retailer, the Sloane Stanley estate is a trailblazer in championing health and fitness brands.”  

Conrad Lewis, Managing Director of Velorution added: “At Velorution, our focus is on forward-thinking, innovative products and we aim to be the preferred destination of the urban cyclist. Our products hold an impressive history in winning design and innovation awards from the industry. The Chelsea catchment has been a target location for us and having the opportunity to launch our range on the iconic King’s Road was one we could not miss.”

Savills and Miles Commercial represented Sloane Stanley. Velorution represented themselves. 


For further information on leasing news and the Sloane Stanley Estate, please contact Yasemin Kiani or Jack Tonks via yaseminkiani@averpr.comor

About Sloane Stanley

The Sloane Stanley Estate is one of the oldest landowning estates in London. Founded in 1717, the Estate has developed into a 10 acre holding of residential and commercial properties on the King’s Road and Fulham Road, still under the same family ownership.

With a compelling mix of flagship international brands, niche retailers and pop-ups, dominated by premium and accessible premium brands that account for 74% of the total offer, Sloane Stanley has created a distinctive and sophisticated mixed-use destination within the heart of the affluent Royal Borough of Kensington and Chelsea, serving a catchment of over 8.5 million people.

The King’s Road has a Residential Comparison Goods market potential of £249.7m placing it within the top 100 retail centres in the UK. This distinctive portfolio and commitment to create and sustain an ‘affordable luxury’ offer have ensured Chelsea’s status as one of the most desirable neighbourhoods and iconic shopping and leisure destinations in the world.