Nappa Dori weaves its way into Seven Dials to launch first European store
Nappa Dori, the Indian luxury leather goods brand, has officially opened its doors in London’s West End village of Seven Dials. Located at 15 Monmouth Street, the two-storey, 1400 sq ft boutique marks the first European venture for the brand.
Translating from Hindi as ‘leather and thread’, Nappa Dori was founded in Delhi by designer Gautam Sinha with inspiration drawn from the history, mysticism and vibrancy of India. The brand specialises in handcrafted bags and luggage, as well as accessories, stationery and homeware - all of which will be on offer at the new store.
Since launching in 2010, Nappa Dori has opened seven successful locations across India and a destination store in the Maldives, as well as launching major collaborations with like- minded brands including Kiehl’s, Qatar Airways and Chivas Regal.
Nappa Dori’s debut for the UK and Europe alike, the Seven Dials boutique will incorporate the brand’s café concept Café Dori, as featured at the Indian flagship. The café will provide a relaxing and authentic ambience for visitors to enjoy, serving traditional beverages such as chai tea.
Commenting on the news, Addy Williams, Senior Retail Portfolio Manager at Shaftesbury, said: “Nappa Dori is an exciting addition to the international imprint amongst Seven Dials’ curated mix of tenants. This opening reflects the increase in brands selecting this unique West End destination for debut UK and European stores, following in the footsteps of leading brands such as Away and Beast. With its specialist product range and immersive café component, Nappa Dori adds a great new dimension to our retail line-up.”
Gautam Sinha, Founder of Nappa Dori, added: “The high volume of tourists and locals who frequent the stylish streets of Seven Dials made it the obvious choice for our first UK and European venture. After seeing so much success across our Indian portfolio, embarking upon this new market is a natural next step and has always been a key goal for our business. The unique community of Seven Dials is the perfect location for us to start this adventure.”
Nappa Dori’s opening coincides with the strategic repositionings of heritage Italian shoe brand Superga and independent eyewear label Ollie Quin to new units on Seven Dials’ Neal Street, maximising upon the potential of the sought-after retail destination in the heart of the West End.
JLL and Nash Bond represented Shaftesbury. Nappa Dori dealt directly.
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Notes to Editors
Shaftesbury owns and manages a 15-acre property portfolio in the liveliest parts of London’s West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownership in East and West Covent Garden, Soho and Fitzrovia.
The portfolio comprises nearly 600 shops, restaurants, cafés and extending to 1.1 million sq. ft., 593 apartments and 0.5 million sq. ft. of offices. All our properties are close to the main West End Underground stations, which currently handle c 228m passenger’s p.a., and are within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually by the mid- 2020s.
Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices,
Seven Dials is a unique retail and leisure destination in the heart of London. Sevendials.co.uk /