Grand Central to debut first Herman Ze German site outside of London
Popular German eatery Herman Ze German is to open its first UK site outside of London at Grand Central, Birmingham. Due to open on April 1st 2019, the brand will be located next to Tortilla within Birmingham’s iconic Bullring Estate, which comprises Bullring & Grand Central, and Link Street.
Herman Ze German serves authentic German sausages carefully sourced from its trusted family butcher in the Black Forest, and since launching in 2008, it has established itself as the authority on indulgent German wurst. The brand currently has four sites in London and a food truck in Germany.
The 700 sq ft Grand Central site will serve 42 covers of the brand’s signature currywurst, authentic chopped German bratwurst topped with Herman’s very own warm curry-tomato-sauce, and quality schnitzel served with a choice of toppings including sauerkraut, gherkins, crispy onions and a secret recipe for paprika spiced fries. Alongside the food, it will also offer a variety of excellent German beers, including Fruh, Kolsch, Erdinger and Schneiderweisse.
Iain Mitchell, UK Commercial Director at Hammerson, said: “Herman Ze German will be a great addition to Grand Central’s already strong restaurant line-up. The fact that the brand has chosen Grand Central and Birmingham for its first site outside of London is a real vote of confidence in the city, and highlights the centre’s position as one of the UK’s premier retail and leisure destinations.”
Azadeh Falakshahi and Florian Frey, co-founders of Herman Ze German added: “We are super excited to be bringing our famous Currywurst, Schnitzels and grilled Black Forest sausages to Birmingham. With its line-up of leading retailers and restauranteurs and location directly above the busy New Street Station, Grand Central was the obvious choice for our first site outside of London.”
In line with the brand’s London locations, the new restaurant interior was designed by freelance Berlin-based designer, Lena Kramer. Local contractor Charles Evans, who also worked with Grand Central brand Mowgli, has been commissioned to complete the fit out.
For further information, please contact Nick Thornton, Amy Cassidy or Lottie Croker at Aver via:
Notes to Editors
Hammerson create vibrant, continually evolving spaces, in and around thriving European cities, with a focus on flagship retail destinations and Premium Outlets. As of 31st Dec 2018, our portfolio of high-quality venues had a value of £9.9 billion and includes 21 flagship destinations, 13 convenient retail parks and investments in 20 premium outlet villages, through our partnership with Value Retail and the VIA Outlets joint venture. Key retail venues include, Bullring & Grand Central, Birmingham, Bicester Village, Oxfordshire, Freeport Lisboa Fashion Outlet, Lisbon, Dundrum Town Centre, Dublin; and Les Terrasses du Port, Marseille. We manage over 2,000 brand relationships and during trading hours, over 80,000 people visit our shopping centres hourly across our flagship destinations in the UK, France & Ireland