Brooks Brothers opens at ICON Outlet in The O2
ICON Outlet at The O2, the UK’s first urban outlet developed by AEG and Crosstree Real Estate Partners has announced the opening of Brooks Brothers, America’s oldest retailer.
Located on the upper level of ICON Outlet, Brooks Brothers, opened its first-ever site at the centre and third store in the UK on February 21, joining the urban outlet’s premium-led retail offer including Cheaney Shoes, GANT, Hackett London, and Aspinal of London. The store stocks the American brand’s fashion range including men’s and women’s mainline casual and formalwear collections. The store will also showcase Brooks Brothers classics such as the Navy Blazer, button-down oxford dress shirts, cotton chinos, polos and regimental silk ties, as well men’s tuxedos and formalwear accessories.
Spanning over 1,600 sq ft, the interior layout mixes vintage elements throughout its unit including: natural leather club chairs, cast-iron stools, industrial table lamps, and light oak flooring accented with grey and navy vintage rugs. In addition, sliding doors reminiscent of old factories from the 40s and 50s, greet guests upon entry.
Luca Gastaldi, EMEA CEO of Brooks Brothers added:“Brooks Brothers has been making strides in the UK market since 2006, and this particular store opening at ICON Outlet represents a new shopping experience where retail and entertainment converge in a unique context. We’re very excited to welcome new clients to the store, bringing our classic American style to a dynamic new location.”
Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for ICON Outlet, said:“The opening of Brooks Brothers enhances our retail line-up of international brands, providing the very best in global fashion for our visitors. As one of the most trusted names in menswear and womenswear, it is a highly relevant addition for our international customer-base. With this new opening, ICON Outlet continues to complement and amplify the premium offer at the world’s number one entertainment venue.”
CBRE and CWM are the retail leasing agents for ICON Outlet. Stephen Kane & Company acted for Brooks Brothers.
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About ICON Outlet
ICON Outlet is a joint venture between AEG and Crosstree Real Estate Partners. The 210,000 sq. ft. premium urban outlet brings shopping for the first time to The O2, the world’s most popular music and entertainment venue. Together with the construction of a 50,000 sq. ft. cinema extension and a 30,000 sq. ft. trampoline park, leased to Oxygen Freejumping, The O2’s offering is evolving to reflect the consumer-led convergence of retail, leisure and entertainment. ICON Outlet provides the best of accessible premium fashion and lifestyle brands and is just 15-minutes from central London, served by the Jubilee Line, MBNA Thames Clippers, bus services, Crossrail (at Canary Wharf from 2019/2020), and the Emirates Airline.
About The O2
The O2 is the world’s most popular music and entertainment venue. Since opening in 2007, it has been visited by more than 70 million people and in 2017 was named Pollstar ‘International Venue of the Year’ for the tenth time.
In addition to the arena, The O2 is also home to indigo at The O2, a live performance space; Up at The O2, a guided walk across the tented roof; ICON Outlet, London’s new premium outlet shopping destination; a vast multi-screen Cineworld complex; the 12-lane boutique Hollywood Bowl; an Oxygen Freejumping trampoline park; The Avenue, which features 26 bars and restaurants and ‘Mamma Mia! The Party’, an immersive theatrical and dining experience opening in summer 2019.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
Crosstree Real Estate Partners is a private real estate investment firm with a focus on the UK market. Founded in 2011 and based in London, Crosstree seeks properties in dynamic mixed use areas that require significant capital investment and offer compelling long term prospects through active repositioning and quality design. Crosstree’s portfolio includes a variety of projects across London including office properties, retail and leisure space, hotels and residential development. In addition to The O2, some of Crosstree’s most significant projects include The Berkeley Estate (a collection of mixed-use buildings in Mayfair opposite The Ritz), The Standard, London (a 270-bedroom hotel under development in King’s Cross), and The Bower, Shoreditch (a 400,000 sf office-led redevelopment on Old Street Roundabout). We concentrate on a few exceptional schemes at any one time, and seek to work with best-in-class partners, professionals and designers.
Further information can be found at www.crosstree.com.