The Barbie Store Fashion pop up launches in Liverpool
The Barbie Store Fashion pop up lands in Liverpool ONE! Arriving October 11th, the 6-week pop-up will debut limited edition clothing for kids aged 3+, adults’ apparel, and fun Barbie accessories for kids and adults that includes tote bags, hair accessories and more!
A range of Barbie dolls will also be available at the pop up, including Barbie Fashionistas – the most diverse doll line in the world – along with Barbie Career Dolls, and the celebratory Barbie 60thAnniversary Doll. Mini fashionistas will also be able to take pictures in the life-size Barbie box.
The pop up is part of Barbie’s 60thanniversary celebrations, celebrating 60 years of the worlds #1 fashion doll since her creation in 1959! The Barbie Store Fashion Pop up is the second Barbie celebration in Liverpool this year, following a You Can Be Anything party in March to inspire the limitless potential in every girl.
Helen Genia, Head of UK Licensing Mattel Consumer Products at Mattel, commented on the opening: “The exclusive pop-up at Liverpool ONE is an exciting and immersive fashion destination for kids and adult fans alike. 2019 marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the worlds #1 fashion doll - and powerhouse brand - with fans of all ages. We are delighted to welcome all to Liverpool ONE’s exclusive retail experience.”
Alison Clegg, Director Asset Management at Grosvenor Europe added: “Liverpool ONE has gone from strength to strength in 2019 with its schedule of installations and activations, and this Barbie pop-up store raises the bar once again. To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool ONE as a destination on a national level.”
The Barbie Store Fashion Pop-Up store follows a series of successful recent enlivenment activity at Liverpool ONE over the summer, including a five-metre giant summer slide connecting Upper and Lower South John Street, the picturesque In Bloom floral seating installation in Peter’s Lane, and the ninth year of the popular Tickle the Ivories piano festival.
Address: Upper South John Street, next door to Apple in Liverpool ONE.
Notes to editors
About Grosvenor Europe:
Grosvenor Europe invests in, develops, operates and manages real estate assets, with a focus on vibrant European cities including Paris, Stockholm, Madrid and Liverpool.
Part of the Grosvenor Group, one of the world’s largest privately-owned property companies and active in more than 60 cities around the world, we utilise our local expertise to adopt a far-sighted, value-add approach in order to deliver lasting commercial and social benefit in the places where we are active.
As at 31 December 2018, we managed €2,3bn of assets, including Skärholmen Centrum shopping centre in Stockhol, Sweden and Liverpool ONE in the UK. We have a strong residential development pipeline in Madrid and Stockholm and an office portfolio in Madrid and Paris.
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