Fred Perry opens first standalone shop in Camden with Massive Attack DJ ‘Daddy G’
LabTech, owner of Camden Market, has today unveiled the opening of its latest British clothing retailer, Fred Perry, located at 255 Camden High Street.
In association with Camden’s infamous musical legacy, the brand marked the official opening of its first standalone shop in Camden last night – Thursday 10 October – with DJ sets from Massive Attack’s Daddy G and British newcomer, Taylor Skye.
Spanning two floors, Fred Perry’s latest unit has been designed by retail studio company, Rizlly and features a contemporary space with concrete floors centered around spotlights, mimicking a stage-like presence on the shop floor. The ground level showcases the brand’s latest collections and collaborations for men and women, including the original M12 and G12 Fred Perry Shirts, made in England. Curated by Mat Bancroft, the basement is a dedicated exhibition space inspired by the local area’s artists and icons, bringing together rare original artefacts and images that trace elements of Camden’s musical history from 1966 to today.
Jenna Barry, LabTech’s Senior Asset Manager, added:“Fred Perry is an iconic fashion brand and the opening of its first standalone store in the area strengthens LabTech’s retail offering by marking a new chapter for Camden’s High Street. The brand’s British routes and commitment to creating a store centred around the area’s musical scene will be a key footfall driver for this area of North London, among other popular brands located here such as All Saints, Urban Outfitters and Ray-Ban.”
Fred Perry and existing retailers will complement the forthcoming retail offer by LabTech’s latest project, Hawley Wharf, which is set to launch next year and will strengthen Camden’s status as a fashion destination.
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LabTech are creating urban communities that provide coworking, living, commerce and leisure across the globe. This is a process enabled by technology, powered by people and underpinned by a property portfolio of over £3 billion.
The company owns and operates a global property portfolio, concentrated in urban centres such as London, Tel Aviv, Lisbon and Madrid. London is at the heart of LabTech’s plans, with an existing portfolio of 2 million sq ft of property across Camden, Holborn, and Kings Cross and Hackney, four of the city's most vibrant areas.
LabTech's unique combination of property and technology creates strong communities and an environment that facilitates leisure and events, encourages collaboration, and engineers productivity. Members of these communities are empowered by LabTech systems ranging from business management suites to personalised social event platforms.
LabTech owns and operates the world famous Camden Market. The company will open Hawley Wharf Camden, a five-acre Canalside retail and dining destination, and Buck Street, a container park concept, in 2020.