Icon Outlet at the O2 strikes a ‘New Balance’ with latest signing
ICON Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners has announced the signing of performance wear brand New Balance. The brand is set to take 2,700 sq ft of space and is due to open in October.
Global American footwear and apparel brand, New Balance, will be opening its store on the lower level of ICON Outlet. Renowned for its blend of function and fashion among its products, specifically its trainers in which performance technology meets style; the brand will stock their full range of footwear for training, walking, hiking and working, as well as shirts, jackets, hoodies, sweatshirts, shorts, and sweatpants for both men and women at ICON Outlet.
Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for ICON Outlet, said: “Activewear is a trend-led category that attracts high volumes of diverse consumers, so we are pleased to announce New Balance is joining our line-up at ICON Outlet alongside top sportswear brands Nike, adidas and Asics. We are committed to delivering a premium offer of trusted and popular UK and global brands. Since launching we have signed a broad range of retailers putting us firmly on the map as the premium London destination in which brands want to be, and where the strong retail offer is complemented by The O2, theworld’s number one entertainment venue, seamlessly integrating retail with music and leisure.
The announcement of New Balance follows a series of new openings for ICON Outlet including sportswear giants Nike and adidas. Butcher and The Farmer’s debut site in London is due to open next month at The O2 and will join over 30 bars and restaurants currently available, including the recently opened American vegan brand by CHLOE.
CBRE and CWM are the retail leasing agents for ICON Outlet.
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About The O2
The O2 is the world’s most popular music, entertainment and leisure venue and has been visited by more than 70 million people since opening in 2007.
Home to The O2 arena, which hosts over 200 events a year, The O2 is also home to a second venue, indigo at The O2; Up at The O2, a climbing experience across the famous roof; ICON Outlet, London’s premium outlet shopping destination with up to 70% off 60 superstar brands; Cineworld, now London’s largest cinema with 19 screens; the 12-lane boutique Hollywood Bowl; Oxygen Freejumping trampoline park; over 30 bars and restaurants including the Street Food Quarter and ‘Mamma Mia! The Party’, an immersive theatrical and dining experience.
About ICON Outlet
ICON Outlet is a joint venture between AEG and Crosstree Real Estate Partners. The 210,000 sq. ft. premium urban outlet brings shopping for the first time to The O2, the world’s most popular music and entertainment venue. With over 60 superstar brands offering up to 70% off, including Nike, adidas, Ted Baker, Guess, Calvin Klein and Skechers, The O2’s offering is evolving to reflect the consumer-led convergence of retail, leisure and entertainment. ICON Outlet provides the best of accessible premium fashion and lifestyle brands and is just 15-minutes from central London, served by the Jubilee Line, Thames Clippers, bus services, Crossrail (at Canary Wharf from 2019/2020), and the Emirates Airline.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.
Crosstree Real Estate Partners is a private real estate investment firm with a focus on the UK market. Founded in 2011 and based in London, Crosstree seeks properties in dynamic mixed use areas that require significant capital investment and offer compelling long term prospects through active repositioning and quality design. Crosstree’s portfolio includes a variety of projects across London including office properties, retail and leisure space, hotels and residential development. In addition to The O2, some of Crosstree’s most significant projects include The Berkeley Estate (a collection of mixed-use buildings in Mayfair opposite The Ritz), The Standard, London (a 270-bedroom hotel under development in King’s Cross), and The Bower, Shoreditch (a 400,000 sf office-led redevelopment on Old Street Roundabout). We concentrate on a few exceptional schemes at any one time, and seek to work with best-in-class partners, professionals and designers.
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