Sloane Stanley has today announced that luxury pet lifestyle brand, Love My Human, will be making its UK debut at 308 King’s Road in the heart of Chelsea. Starting as an online shop, sourcing and selling internationally, the brand has chosen the Sloane Stanley estate for their first bricks and mortar store.
Opening in May, the 1,700 sq ft store, set across the ground floor and lower ground floor, will offer products from a wide range of international and regional pet grooming brands. Focused on the dog and cat owner’s market, Love My Human will provide pet lovers with products such as leads and collars, pet clothing, safety equipment, sports accessories and treats for pets from quality brands such as Mia Cara, Duepuntootto and Cloud7.
An elegant grooming spa, located on the lower ground floor, will be designed by Jaine Yang and Jenny Matthews, with interiors supplied by British Standard. This dedicated space will be for owners to pamper their pets with a range of indulgent grooming products. The store will feature a bespoke dog crèche, resembling a London town house living room. Love My Human will be offering an exclusive service for clients to drop-off their dogs at the store, so that they can spend time browsing the rest of King’s Road whilst their pet is pampered.
Commenting on the news, Hannah Grievson, Commercial Property Manager at Sloane Stanley said: “Love My Human will be a much welcomed addition to the mix of premium brands and niche retailers within the estate. The King’s Road attracts vibrant, affluent clientele with a passion for pets, so it’s the perfect spot for an indulgent pet retail and grooming brand to make its UK debut. Love My Human will complement our existing offer and bring a new dimension to the host of stores enriching the estate”.
Jenny Matthews, founder of Love My Human added: “We are delighted to embark upon our first UK store after a successful online business and in the prime location of King’s Road. We are excited to join this exclusive community which are attracted by premium and distinctive products and see the King’s Road as the perfect place for our brand to grow”.
This news follows the recent launch of Ella Di Rocco, a brand new luxury wellness spa which opened on Fulham Road in March and joins Latin American fashion retailer, Blaiz, another successful online brand, who opened their first store earlier in the year.
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About Sloane Stanley
The Sloane Stanley Estate is one of the oldest landowning estates in London. Founded in 1717, the Estate has developed into a 10 acre holding of residential and commercial properties on the King’s Road and Fulham Road, still under the same family ownership.
With a compelling mix of flagship international brands, niche retailers and pop-ups, dominated by premium and accessible premium brands that account for 74% of the total offer, Sloane Stanley has created a distinctive and sophisticated mixed-use destination within the heart of the affluent Royal Borough of Kensington and Chelsea, serving a catchment of over 8.5 million people.
The King’s Road has a Residential Comparison Goods market potential of £249.7m placing it within the top 100 retail centres in the UK. This distinctive portfolio and commitment to create and sustain an ‘affordable luxury’ offer have ensured Chelsea’s status as one of the most desirable neighbourhoods and iconic shopping and leisure destinations in the world.