Ding dong merrily on high, twelve brands open at ICON Outlet

ICON Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners, has announced the latest brands to join the line up in time for Christmas.  Since launching in October, twelve new brands have opened including ASICS, Build-A-Bear Workshop, Radley London, Remus Uomo, Moss Bros., Lead + Ball, Sunglass Hut, Miss Sixty, Karen Millen, Scotch & Soda, and most recently, high-quality clothing and accessories retailer, FatFace.  Also opening later this month will be French Sole and OSPREY LONDON

One of the most exciting new developments in London, the signings align with ICON Outlet’s vision to make global fashion accessible and appeal to a wide cross-section of consumers, both local to London and visiting.  Placing ‘experience’ firmly at the core of the destination, ICON Outlet blends with the existing offer of The O2, the world’s number one entertainment  venue, and hosts a range of experience-led services, including personal shoppers and stylists, hands-free shopping, and unique event shopping packages.

Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for ICON Outlet, said: “Since the launch of the first phase of ICON Outlet in October, we have radically grown our line up to include many leading and international brands, welcoming openings from twelve new brands in time for the festive season.  This reflects the strong appeal of the destination as the UK’s leading urban outlet, and this along with the expansion of Cineworld and arrival of Oxygen Free jumping trampoline park, evolves The O2  into a full day destination, offering music, entertainment, F&B, leisure and retail all under one roof.” 

Daren Humphrey, Head of Acquisitions & Estates at FatFace, said: “We jumped at the opportunity to open a FatFace store at ICON Outlet, a destination that attracts such a significant footfall with its urban outlet offer combined with unique arena experience.  We are pleased to showcase a range of men’s, women’s, children’s and accessories at the new store which we are excited to share with ICON Outlet’s international and national visitors for the gifting season and beyond.” 

CBRE and CWM are the retail leasing agents for ICON Outlet.  


For more information contact

Nick Thornton: 07808 940208 / nickthornton@aver.uk.com

Amanda McNally: 07495 461573 / amandamcnally@aver.uk.com

About ICON Outlet

ICON Outlet is a joint venture between AEG and Crosstree Real Estate Partners. The 210,000 sq. ft. premium urban outlet brings shopping for the first time to The O2, the world’s most popular music and entertainment venue. Together with the construction of a 50,000 sq. ft. cinema extension and a 30,000 sq. ft. trampoline park, leased to Oxygen Freejumping, The O2’s offering is evolving to reflect the consumer-led convergence of retail, leisure and entertainment.  ICON Outlet provides the best of accessible premium fashion and lifestyle brands and is just 15-minutes from central London, served by the Jubilee Line, MBNA Thames Clippers, bus services, Crossrail (at Canary Wharf from 2019/2020), and the Emirates Airline.


For Christmas shopping activities please click here

About The O2

The O2 is the world’s most popular music and entertainment venue. Since opening in 2007, it has been visited by more than 70 million people and in 2017 was named Pollstar ‘International Venue of the Year’ for the tenth time.

In addition to the arena, The O2 is also home to indigo at The O2, a live performance space; Up at The O2, a guided walk across the tented roof; ICON Outlet, London’s new premium outlet shopping destination; a vast multi-screen Cineworld complex; the 12-lane boutique Hollywood Bowl; an Oxygen Freejumping trampoline park; The Avenue, which features 26 bars and restaurants and ‘Mamma Mia! The Party’, an immersive theatrical and dining experience opening in summer 2019.

About AEG

Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 120 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.

About Crosstree

Crosstree Real Estate Partners is a private real estate investment firm with a focus on the UK market.  Founded in 2011 and based in London, Crosstree seeks properties in dynamic mixed use areas that require significant capital investment and offer compelling long term prospects through active repositioning and quality design. Crosstree’s portfolio includes a variety of projects across London including office properties, retail and leisure space, hotels and residential development.  In addition to The O2, some of Crosstree’s most significant projects include The Berkeley Estate (a collection of mixed-use buildings in Mayfair opposite The Ritz), The Standard, London (a 270-bedroom hotel under development in King’s Cross), and The Bower, Shoreditch (a 400,000 sf office-led redevelopment on Old Street Roundabout).  We concentrate on a few exceptional schemes at any one time, and seek to work with best-in-class partners, professionals and designers. 

Further information can be found at www.crosstree.com.