Meadowhall launches unique unicorn pop-up store for Christmas
Meadowhall has launched an immersive unicorn themed pop-up store for shoppers to experience this Christmas. Located on lower Park Lane, the 861 sq ft store has opened for the Christmas shopping season and will offer a wide range of unicorn-themed gifting products including bags, mugs, toys and stationery. The brand joins as the centre reports a successful period of increased footfall at +4.4% comparatively to October 2017.
Unicorn Meadow broadens Meadowhall’s Christmas experience by providing visitors with a highly sensory environment that taps into the four senses of smell, sound, taste and feel. Embracing the current trend of unicorn merchandise, the store allows Meadowhall’s visitors to immerse themselves into the enchanting world of Unicorn Meadow. The store also includes a number of ‘Instagram moments’ designed to encourage visitors to share their experiences online and since opening, the brand has already engaged with over 400,000 followers across social media.
Jon Brookes, Senior Asset Manager for British Land, co-owner and asset manager of Meadowhall, said:“The Unicorn Meadow store is a unique immersive experience that complements the great range of stores and restaurants available to visitors during the peak seasonal period. Together, they create one of the most comprehensive and engaging Christmas experiences available, one that is designed to drive footfall, dwell, spend and interaction.”
The opening of Unicorn Meadowhall follows the sell-out light switch-on concert, held at the centre on November 6 to officially launch Christmas. Capital Breakfast presenters Adam O’Neill, Danny Oakes and JoJo hosted this year’s Christmas light switch on event at Meadowhall with performances from Professor Green, Union J & Alex Goddard.
Yasemin Kiani, Aver 020 35142148
Nick Thornton, Aver 020 3514 2148
About British Land
Our portfolio of high quality UK commercial property is focused on Retail around the UK and London Offices. We own or manage a portfolio valued at £18.1 billion (British Land share: £13.5 billion) as at 30 September 2017 making us one of Europe's largest listed real estate investment companies.
Our strategy is to provide places which meet the needs of our customers and respond to changing lifestyles - Places People Prefer. We do this by creating great environments both inside and outside our buildings and use our scale and placemaking skills to enhance and enliven them. This expands their appeal to a broader range of occupiers, creating enduring demand and driving sustainable, long term performance.
Our Retail portfolio is focused on Regional and Local multi-let centres, and accounts for 49% of our portfolio. Our Offices portfolio comprises three office-led campuses in central London as well as high quality standalone buildings and accounts for 49% of our portfolio. Increasingly our focus is on providing a mix of uses and this is most evident at Canada Water, our 46 acre redevelopment opportunity where we have plans to create a new neighbourhood for London.
Sustainability is embedded throughout our business. Our places, which are designed to meet high sustainability standards, become part of local communities, provide opportunities for skills development and employment and promote wellbeing. Our industry-leading sustainability performance led to British Land being awarded a five star rating in the 2017 Global Real Estate Sustainability Benchmark for the second year running.
In April 2016 British Land received the Queen's Award for Enterprise: Sustainable Development, the UK's highest accolade for business success for economic, social and environmental achievements over a period of five years.
Further details can be found on the British Land website at www.britishland.com.