KERB and Shaftesbury collaborate to create Seven Dials Market
KERB and Shaftesbury have announced the opening of a unique food hall concept in the 19thcentury Thomas Neal’s Warehouse, a former banana storage building in the heart of Seven Dials. KERB’s bricks and mortar debut, Seven Dials Market, will rival the best food halls in the world with its historic West End London location.
Opening in summer 2019, Seven Dials Market will be serving breakfast through to dinner for Seven Dials’ 32 million annual visitors. Spread across two floors, the 22,000 sq ft market will reflect the building’s heritage and bring a taste of modern London to the former independent banana and cucumber warehouse.
London’s greatest food producers will meet under one roof, from renowned street food traders to neighbourhood businesses. The market’s Cucumber Alley will see local businesses stock deli items such as artisan pies and fresh bread, as well as a florist and bookshop. With KERB’s six-year history incubating London’s best street food start-ups, Seven Dials Market will include a learning space with regular workshops hosted by London’s food entrepreneurs for the local community.
Commenting on the announcement,Simon Mitchell, Managing Director of KERB and curator of Seven Dials Market, said: “We have been seeking a special space in which to launch a destination, world-beating food hall for some time, and there is nowhere better than Thomas Neal’s Warehouse - a former banana warehouse. The iconic building situated in the Borough of Camden - where KERB was founded and is home to many incredible KERB events over the years - is the ideal stage to showcase many of the great food talents London has to offer.
“We’ve worked closely with upwards of 150 brilliant independent food entrepreneurs over the last six years and see Seven Dials Market as the next step for us and them in this journey. Shaftesbury has also embraced our approach to enlivening buildings and the spaces between them, but doing so in a way that creates positive and lasting connections with the local community. Seven Dials Market is going to be something special in the heart of London’s West End.”
Tom Welton, Executive Director at Shaftesbury, added: “We have worked very closely with KERB to help evolve their highly successful offer and approach to create Seven Dials Market. The team has impressed us with their commitment to quality and to ensuring Seven Dials Market reflects the needs of the community, not just visitors. Thomas Neal’s Warehouse is a significant building in Seven Dials that required something special to give it a renewed purpose. KERB has exceeded our expectations on every level with Seven Dials Market.”
Seven Dials Market will be a significant addition to the Seven Dials neighbourhood, which already features a highly regarded and eclectic mix of food offering, ranging from award-winning restaurants and celebrity chef concepts, to innovative start-ups and independent operators, such as St John’s Bakery, Jacob The Angel, The Barbary, Homeslice, 26 Grains, and Neal’s Yard Dairy.
Further details about Seven Dials Market will be announced in the coming months.
Nash Bond and JLL represented Shaftesbury. James Andrews International acted for KERB.
For further information, please contact:
- KERB: W Communications via email@example.com
Notes to Editors
KERB is a membership organisation dedicated to the incubation and acceleration of London’s most innovative street food businesses. Moving our traders steadily through our ecosystem - from
inKERBator to KERB Alumni - is our expertise and focus. Through our nine markets, public events and growing private catering arm, our customers get to enjoy the ever-evolving food, served directly to them, as our traders develop their businesses from the KERB platform.
KERB has been at the helm of the London street food scene since launching in 2012. We have improved the quality of food served on the capital’s streets, legitimised the industry through professionalising its practices, given Londoners something exuberant and independent to sink their teeth into and grown a community of entrepreneurs that are driving real change across the city’s food landscape.
We were founded by Petra Barran who began talent spotting and organising traders from her choc-mobile, Choc Star, in 2009. Petra has been credited with being a major driver of the modern-day London street food industry, most recently being named as one of Time Out’s ‘50 Great Londoners’.
Shaftesbury owns and manages a 15-acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.
The portfolio comprises nearly 600 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 593 apartments and 0.5 million sq. ft. of offices. All our properties are close to the main West End underground stations, which currently handle c 228m passenger’s p.a., and are within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually by the mid-2020s.
Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons, as well as over 90 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.