Stärka Harriet Shaw Stärka Harriet Shaw

swim! appoints Stärka to dive into expansion

Stärka has been appointed by swim!, the nationwide learn-to-swim provider founded by four time Olympic medalist, Rebecca Adlington OBE, and fellow Olympic medalist, Steve Parry MBE.  Stärka will support swim! with its expansion across the UK as the company sets out to grow to 24 sites by 2028.  Stärka will provide strategic consultancy on the roll-out strategy, as well as securing specific locations.

Read More
CACI Harriet Shaw CACI Harriet Shaw

Gym and fitness category in 'sprint' condition with surprise triumph in December

CACI, the data specialists focused on people and place, have revealed a significant spending increase in gyms and fitness focused brands, comparing December 2024 with the same month in 2023. The more premium end of the market benefitted from the greatest year-on-year growth, matched by the popularity of athleisure, both offline and online, as consumers show increased appetite for health and wellness beyond the traditional ‘New Year’s Resolution’ months of January and February.

Read More