Shaftesbury has announced the official launch of COW Vintage at 13 Shorts Gardens, marking the retailer’s much-anticipated debut in London and entrance to Seven Dials’ fast-growing community of sustainable retailers.

Shaftesbury has announced the entrance of two independent and artisan operators to St. Martin’s Lane in Seven Dials, as the West End village welcomes visitors back to its unique dining experiences. WatchHouse has selected a 1,200 sq ft unit at number 7 to launch its latest Modern Coffee house, set to be the first of its kind in central London, while boutique ice cream and gelateria, ANITA, has signed for 1,000 sq ft of space at number 4 for its UK debut.

Shaftesbury has officially announced the opening of Olive Jennings at 35-37 Monmouth Street in Seven Dials, marking the first retailer to launch as part of the ‘Start Up With Seven Dials’ pop-up incubator initiative.

Shaftesbury has announced that KERB’s Seven Dials Market will be officially re-opening on 17 May with the addition of four new independent traders, adding to the destination’s signature ‘tastes like London’ spirit.

Shaftesbury has officially announced that cult menswear label, L’Estrange, which traded in Seven Dials via a pop-up space in Neal Street since November 2019, has relocated to a new permanent site at 19 Earlham Street.

Shaftesbury has announced that Experimental Perfume Club (EPC), renowned for its educational and experiential approach to perfumery, has opened the doors to its first ever ‘lab-boutique’ at 53 Monmouth Street in Seven Dials.

What a difference a day makes. From deserted, silent streets to the hubbub we have all missed for too long, the West End was roused last Monday from its forced hibernation literally overnight and it was a joy to behold.

Shaftesbury has relaunched its ‘Seven Dials Unplugged’ initiative, providing a taste of outdoor live music throughout the destination’s iconic streets on Saturday 17th April as visitors enjoyed the first weekend of relaxed government restrictions.

Shaftesbury has officially announced that four emerging, female-led brands will be awarded individual pop-up retail space in Seven Dials, following an official judging process for its all-new Start Up with Seven Dials initiative.

More than 25 restaurants across Shaftesbury’s West End portfolio, which includes the Opera Quarter in Covent Garden, Fitzrovia and Seven Dials, have received accolades in the 2021 Michelin Guide to Great Britain and Ireland. The Michelin Awards were revealed by Davina McCall and Michelin director, Gwendal Poullennec, at a virtual event on January 25.

Shaftesbury has officially announced a program of Christmas activities taking place at its distinctive West End village of Seven Dials, being carried out in partnership with local charity Dragon Hall Trust to provide support for the community.

Shaftesbury has announced the launch of an all-new initiative, ‘Start Up with Seven Dials,’ an exclusive offering providing brands born from the ‘kitchen table’ during lockdown, the ultimate business incubator pop-up space to operate from in the heart of London’s West End for a limited time this Autumn.

Shaftesbury is pleased to officially announce the highly anticipated opening of Unit X, the new experience-led concept from the internationally acclaimed Unit London gallery enterprise, within a fully refurbished permanent space in Seven Dials.

Shaftesbury has today announced that its West End village, Seven Dials, has joined forces with globally renowned artist and fashion designer Dame Zandra Rhodes to bring a splash of colour in her signature style to the area's iconic streets.

Shaftesbury has officially announced that KERB’s Seven Dials Market will be one of the first of London’s major food halls to re-open its doors on Friday 7th August.

A new Covent Garden Community Centre (CGCC) Food Bank initiative has been launched in Seven Dials, in collaboration with the Felix Project and Camden Council, to support vulnerable adults and families in the local area due to the effects of coronavirus.

Shaftesbury has announced the introduction of a digital initiative to ensure the community and consumers can remain connected to Seven Dials during the lockdown. Called Seven Dials @ Home, the campaign features curated content created in partnership with Seven Dials’ restaurant and retail occupiers for their social media followers.

Shaftesbury has officially announced that internationally acclaimed contemporary gallery, Unit London, will be debuting its new experience-led Unit X concept in a permanent curated space within Seven Dials.

Shaftesbury has secured two new independent concepts, adding to the vibrant dining offer in its West End destination, Seven Dials. Vegan take-away vendor YEDA has launched its first ever location at 55 Neal Street, whilst Italian gastronomic specialist Arro Coffee is set to open at 36 Monmouth Street in early February.