Shaftesbury Capital has announced that NN.07, the sustainable menswear brand, has opened its debut UK standalone store in Covent Garden. NN.07 is set to be joined by eco-conscious suitwear retailer, Batch London, and travel-inspired apparel brand, Gandys International.  

Shaftesbury Capital has announced that Barbour, the British luxury lifestyle brand, has opened at 37 Neal Street in Covent Garden’s Seven Dials neighbourhood. The historic retailer’s store is centred around its fresh design concept of New Heritage, which celebrates its dual identity as both historic in legacy and contemporary in design.

Shaftesbury Capital has unveiled a brand-new large-scale art installation, “Little Cloud World” in Covent Garden by Los Angeles-based artists Samuel Borkson & Arturo Sandoval III, known as FriendsWithYou. The London-first commission will be installed until October and features over 40 inflatable floating clouds in the Covent Garden Market Building. T

Shaftesbury Capital has announced that Axel Arigato, the global Swedish footwear brand, has opened its flagship store at 21-23 Earlham Street in Covent Garden’s Seven Dials neighbourhood.

Demonstrating a strong and continual interest in the global destination, Covent Garden’s Seven Dials neighbourhood is welcoming a quartet of store openings, including a series of independent British menswear brands such as the first standalone UK store from NN.07, the West End debut for Form&Thread and the opening of Wax London’s third boutique, all of which are opening alongside a significantly upsized flagship for footwear brand, Vivobarefoot.

Shaftesbury Capital has announced that ELEMIS, the global beauty pioneer, has opened its first UK store at 23 Monmouth Street in Covent Garden’s Seven Dials neighbourhood. ELEMIS joins Covent Garden’s significant line-up of cosmetics and beauty brands.

Shaftesbury Capital has announced that Peak Performance, the renowned Scandinavian outdoor brand, has selected Covent Garden to be the home of its first-ever UK store, marking a significant milestone in the brand’s global expansion journey.

Shaftesbury Capital has announced that Alo Yoga, the luxury activewear brand, has selected Covent Garden for a new UK location. The premium lifestyle brand is set to open its 5,000 sq ft anchor unit at the junction of Neal Street and Earlham Street, a key gateway to Covent Garden’s Seven Dials neighbourhood. The entrance of the world-class brand to this prominent Seven Dials location emphasises Shaftesbury Capital’s long-term strategy to curate a dynamic, mixed-used destination and cements Covent Garden’s position as a hub for internationally renowned, highly specialist brands.

Shaftesbury Capital has announced that Ladurée, the luxury French pâtisserie brand, has opened a brand-new space for tea and haute cuisine above its flagship store in Covent Garden. Situated on the corner of the historic Market Building, the expanded tearoom overlooks the West Piazza, increasing the brand’s footprint in the iconic heritage setting.

Shaftesbury Capital has announced that The EL&N Deli & Bakery, a brand-new concept from the globally renowned café and lifestyle brand EL&N, is set to open in Covent Garden’s heritage-listed Market Building in July. 

Shaftesbury Capital has announced that ERGON House, the Greek boutique hotel brand known for their unique blend of hospitality and exceptional culinary experiences, is set to open in Covent Garden in a newly refurbished heritage listed building, anchoring King Street next year.

Shaftesbury Capital, a founding patron of the British Beauty Council, has announced that global beauty pioneer, ELEMIS, has selected Covent Garden’s Seven Dials for its first standalone store in London. Set to open at 23 Monmouth Street, ELEMIS will join the neighbourhood’s wide selection of wellness brands, following the resounding success of its Cleansing Lab Pop-Up in Covent Garden’s Piazza last year.

Shaftesbury Capital has announced that Arc’teryx, the high-performance outdoor apparel brand, has now opened its new flagship store within the newly refurbished listed building at 41-42 King Street in Covent Garden.

Shaftesbury Capital has announced that new all-day dining concept, thirty7, has selected Covent Garden for its debut location.

Shaftesbury Capital has announced that Axel Arigato, the Swedish footwear brand, is set to open a new flagship store in Covent Garden in 2024. Located in Covent Garden’s Seven Dials, the entrance of the innovative lifestyle brand spotlights Covent Garden’s position as a destination for international, high quality, fashion retailers.

Shaftesbury Capital has announced Tissot, the Swiss watch brand owned by the Swatch Group, has opened its debut flagship boutique in the vibrant and historic district of Covent Garden, representing the brand’s only standalone store in the UK. This new location marks a significant milestone for Tissot as it continues to expand its presence in one of London’s most iconic shopping destinations.

Shaftesbury Capital has announced that five new brands have joined the Seven Dials neighbourhood located within its Covent Garden portfolio. Incorporating a mixture of UK debuts and permanent brick-and-mortar locations, these new additions continue to demonstrate the destination’s ongoing appeal in attracting and nurturing independent and innovative brand debuts, as well as flagship store openings.

Shaftesbury Capital has announced that Creed, the luxury authentic perfume house, has opened its flagship store in Covent Garden, unveiling its new store design and third standalone boutique in the UK. Situated on 14 King Street, the new store joins the destination’s extensive roster of acclaimed fragrance and beauty houses. 

Shaftesbury Capital has signed 25 new retail, hospitality and leisure brands across its Covent Garden estate in the last six months. The quality and diversity of operators reflects Shaftesbury Capital’s commitment to attracting the best global, British and independent brands, and demonstrates a strong vote of confidence in the long-term appeal and prospects of Covent Garden, and the West End more widely.

Shaftesbury Capital is pleased to announce that Arc’teryx, the Canadian high performance outdoor apparel and accessories brand, will be significantly upsizing to a new flagship store at 42 King Street in Covent Garden. This latest move reaffirms the brand’s commitment to, and success within, the destination, reinforcing Covent Garden’s appeal in attracting high-quality retailers.