Quartet of luxury fragrance brands join Covent Garden

Shaftesbury Capital has announced that a series of new luxury fragrance brands will be joining the Covent Garden neighbourhood later this year, including two UK debuts, a second in the portfolio, and a relocation and upsize. Byredo, MATIERE PREMIERE, Initio Parfums Privés, and Parfums de Marly will be enhancing the iconic destination, solidifying its position as a key beauty hub within the UK.