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Seoul meets Soho: K-Beauty retailer PURESEOUL to open largest store yet on Carnaby Street
Soho Harriet Shaw 5/20/25 Soho Harriet Shaw 5/20/25

Seoul meets Soho: K-Beauty retailer PURESEOUL to open largest store yet on Carnaby Street

Shaftesbury Capital has announced that PURESEOUL, the leading UK Korean beauty retailer, is set to open its flagship store at 11-12 Carnaby Street in Soho, marking its largest location to date.

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Aver is an award-winning team specialising in the property, retail and leisure sectors.  We represent some of the leading owners and asset managers in the industry on many of their best-known landmarks.