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Covent Garden’s James Street goes from strength to strength with Saucony committing to flagship store while Swatch relocate
Covent Garden Harriet Shaw 3/13/25 Covent Garden Harriet Shaw 3/13/25

Covent Garden’s James Street goes from strength to strength with Saucony committing to flagship store while Swatch relocate

Shaftesbury Capital has announced two new signings on James Street with a UK flagship store for leading lifestyle and performance footwear brand Saucony, and Swiss watchmaker, Swatch.

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HOKA® announces new London flagship store in Covent Garden, the brand's first retail location in Europe
Covent Garden Harriet Shaw 10/5/23 Covent Garden Harriet Shaw 10/5/23

HOKA® announces new London flagship store in Covent Garden, the brand's first retail location in Europe

HOKA® (a division of Deckers Brands) has launched its first ever retail location in Europe at Shaftesbury Capital’s Covent Garden, located at 2-3 James Street. The 1750 sq. ft flagship store showcases the full line of footwear, apparel, and accessories under one roof for the first time.

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