New sushi concept Saltwater to debut in Soho
Shaftesbury Capital has announced that Saltwater, a new premium takeaway sushi concept, has signed for its debut location at 3 – 4 Berwick Street, Soho, joining one of London’s most established culinary destinations.
Created by Elliot Milne, who is also behind all-day Australian eatery Milk Beach, Saltwater introduces a refined quick-service offer inspired by the dynamic takeaway sushi bars in Sydney and L.A. The 2,500 sq ft concept will present a curated selection of freshly prepared handrolls, nigiri, and hot donburi bowls. Widely recognised as a defining feature of modern Australian sushi culture, the handroll is a freshly prepared, long maki roll designed for ease and convenience.
Saltwater’s interiors will feature a spacious counter and open preparation area, showcasing craftsmanship and quality, and a relaxed seating area for inside dining. The brand’s modern, energetic character will complement Soho’s evolving tenant mix, further reinforcing the neighbourhood’s reputation for innovative, globally influenced concepts and debuts.
Emma Matus, Head of Restaurant Leasing at Shaftesbury Capital, said: “The arrival of Saltwater is an exciting addition to Soho’s thriving F&B landscape, which continues to evolve with new concepts. It also reinforces Soho as a first-choice destination for brands looking to introduce new concepts to a discerning audience; the neighbourhood’s busy nature and diverse customer base makes it the ideal location for a fast-paced dining concept. Berwick Street is an established lunchtime hotspot, and Saltwater will bring something new to the table here.”
Elliot Milne, Founder of Saltwater, commented: “Our goal is to create something unique and impactful with a concept not yet seen in the London sushi landscape. We want to bring restaurant-quality sushi into a more accessible format, giving guests the freedom to choose from a wide range of freshly made handrolls, nigiri and hot rice bowls – showcasing some exciting and non-traditional flavour combinations with no pre-packaged plastic packaging in sight. Soho’s workers, residents, and tourists are always looking for something new, making it the ideal setting for Saltwater’s debut.”
The news of Saltwater’s signing follows Shaftesbury Capital’s announcement that Padella has opened at 2 Kingly Street. The menu is built around a variety of small plates inspired by traditional Italian cuisine, featuring signature dishes such as pici cacio e pepe and beef shin ragù.