Shaftesbury Capital adds Horatio and De La Vali to adjacent Soho spaces
Shaftesbury Capital has announced that independent footwear brand, Horatio, has opened a new store at 35 Marshall Street, adjacent to womenswear retailer De La Vali, which has signed to make its existing pop-up next door a permanent addition to the Soho neighbourhood.
Horatio has launched into an 800 sq ft space. Known for high-quality, versatile footwear, the new store will stock the retailer’s extensive range of loafers and laced shoes, including their popular horsebit, penny, port moc, and tassel styles, alongside a selection of boots. Horatio will also stock unisex clothing and accessories, all of which are designed to complement the brand’s footwear range.
Adjacent to Horatio, eclectic fashion retailer De La Vali has signed to take its existing 750 sq ft pop-up on a permanent basis, following sustained demand for its collection of Ibizan-inspired womenswear, jewellery, and accessories. Having made its bricks-and-mortar debut at the destination, the brand’s transition into a permanent location speaks to Shaftesbury Capital’s ability to identify and support complementary brands as they solidify their presence in the UK retail market.
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital,commented: “Marshall Street has firmly established itself as a destination for premium fashion, from Cole Buxton at the southern entrance, to END. anchoring in the middle, to the stores for Horatio and De La Vali towards the top of the street. It’s a natural fit for those two new brands;De La Vali’s progression to a permanent store is clear testament to the quality of Soho’s prime location, and Horatio next door will benefit from the same fashion-forward customer base.”
Billy Prendergast, Co-Founder of Horatio, added: “Soho is a sought-after retail destination, its global reputation and high footfall provides access to a dedicated customer that values craftsmanship and quality footwear. Horatio is built on versatility and establishing ourselves within such a diverse and expansive neighbourhood aligns perfectly with our brand ethos.”
Jana Sascha, Creative Director and Founder of De La Vali, added: “We’ve called Soho home for almost a year, and securing a permanent store is an important milestone, a sign that we have found the right community and location. Now officially our flagship store and only UK location, we’re well set for continued success, with a platform to build brand recognition and customer loyalty.”
This announcement follows the recent Shaftesbury Capital news that Australian-owned womenswear retailer, Kookaï, will open its debut permanent UK location at 37 Carnaby Street.Kookaï will introduce its contemporary womenswear to the world-famous destination, joining other international fashion brands like TALA, Edikted, and Autry, all of which chose Soho for first UK stores.