Another record year: The O2 celebrates best ever footfall and sales in 2025
London, Monday 5 January 2026: The O2 is celebrating yet another record-breaking year, having achieved a consecutive year of growth for footfall and sales across retail, leisure, and F&B. Underpinned by a wave of new leasing activity and continued reinvestment from existing tenants, this sustained growth underscores The O2’s position as a leading destination of choice within the capital.
Best year yet for footfall and sales
· The O2 welcomed over 11 million visitors in 2025, boasting the destination’s most successful year yet, with a 9.4% uplift on 2024 and a 23% uplift on 2023
· This record-breaking success was reflected across retail, leisure, and F&B sales too, increasing by 12% vs 2024
Retail smashes records with double-digit growth and outlet debuts
· Outlet Shopping at The O2’s sales achieved double-digit growth, up a staggering 15% compared to 2024
· Several retail categories also delivered double-digit growth, with beauty, accessories, confectionery, and footwear up 17%, 18%, 17%, and 24% respectively vs 2024
· Boxing Day was a standout success for retail, with the outlet experiencing its highest sales day of the year with a 7% uplift vs 2024, as well as Black Friday Weekend (28th November – 1st December), where sales were up 12% vs 2024
· Outlet Shopping at The O2 diversified its offering and welcomed 16,679 sq ft of new lettings in 2025, including Rituals, and London outlet debuts for kate spade new york, Jack & Jones, New Era, Lovisa, and T.M Lewin. This was in addition to nine renewals and seven sample sales, with brands including Scamp and Dude and Hackett
Leisure grows at pace, whilst F&B continues to thrive
· The O2 has built a reputation as the go-to location for leisure within the UK, with category sales growing by 18% in 2025 vs 2024, boosted by the continued success of its offer, including Clip ‘n Climb, Padel Social Club, Hollywood Bowl, BOOM BATTLE BAR, Mamma Mia! The Party, and more
· The O2 is set to welcome the UK debut for Guinness World Records, a 25,000 sq ft attraction, later this year, following in the footsteps of Activate, TOCA Social, and iFLY’s London debut
· Sales across F&B continued to rise and were up 9% vs 2024, boosted further by new 2025 additions such as KFC
Alistair Wood, Executive Vice President, Real Estate and Development at AEG International, commented: “2025 has been another landmark year for The O2. Our success comes from offering more of what people want in one place, and continually integrating and evolving our offer to stay relevant and appealing.
Destinations that combine variety and adapt to changing consumer needs perform best, and The O2 reflects this. Our wide range of experiences drives social spending amongst friends and family, creating memorable moments and building strong customer loyalty that drives our continued outperformance.
With a busy events programme and several new additions planned, we are confident this momentum will continue into 2026.”
These record-breaking results across the wider destination coincide with a stand-out year for The O2 arena, which celebrated over 2.9m tickets sold in 2025 (+11.5% vs 2024), and a record show count of 239 performances (+19% vs 2024). With a stellar calendar of events planned, including three nights of Lily Allen, six nights of Oliva Dean, and European-exclusive with ten nights of Ariana Grande, as well as the return of the NBA, UFC, and The Laver Cup, 2026 is set to be even bigger and better at the world’s busiest arena.