Beauty and the Bull: Space NK opens regional flagship at Hammerson’s Bullring

Hammerson has announced that Space NK has opened its regional flagship at Bullring, its largest store outside of London, spanning over 4,356 sq ft within the city centre destination.

Located on Bullring’s Upper-Level East, adjacent to AllSaints, Coach, Dr Martens and Selfridges, the new Space NK features a dedicated consultation area for makeup and skincare, complete with interactive ‘play tables’ for customers to test products. Stocking a wide selection of premium beauty brands, Space NK Bullring also has many makeup names previously only available at its London Oxford Circus flagship. Designed with copper accents, light wood finishes, and soft furnishings, the store offers a calm, modern, and inviting atmosphere.

Beauty has remained one of Bullring’s top-performing categories, with sustained demand attracting leading global brands to the destination. Space NK joins other major names, including a flagship Sephora, their largest facade in Europe,  PURESEOUL, which earlier this year launched its Midlands debut at the destination, alongside established operators Kiko Milano and MAC. These additions further establish Bullring as the leading beauty destination in Birmingham and the wider West Midlands region.

Paul O'Brien, Director of Leasing & Commercialisation at Hammerson, commented: “Space NK is the latest in a series of major beauty milestones for Bullring. The opening represents a significant moment for both the destination and the region’s beauty sector, and further reinforces Bullring’s position as one of the leading retail destinations in the UK. The addition reflects our ongoing strategy to attract best in class occupiers, curate a diverse and exciting brand mix that resonates with visitors and delivers long-term quality.”

Andy Lightfoot, CEO of Space NK, added: “This year has seen exciting growth for Space NK, from our Oxford Street flagship to new locations in Chelmsford, Leicester, and Kent. As our largest space outside of London, this regional flagship at Bullring is undoubtedly one of the most significant openings to date. We’re thrilled to welcome our Birmingham customers and bring our enhanced store experience to the Midlands.”