Double whammy for Metrocentre with Superdrug upsize and signing of Søstrene Grene

The Metrocentre Partnership has announced that Superdrug will be upsizing its store at the top five super regional mall, Metrocentre, making it the largest in the region. This move continues to highlight Metrocentre’s strength in bringing the latest store concepts to the region, and coincides with the recent signing of Sostrene Grene set to arrive later this year.

Superdrug will be upsizing its unit in Red Mall to 10,000 sq ft, a 31% increase from its previous space, representing a sign of further commitment to the leading destination in the North East. The new space will incorporate the brand’s latest fit-out, including treatment studios and cosmetic services, with enhanced signage, flooring, ceiling tiles, and energy-efficient LED lighting. Its enlarged presence in Red Mall creates a wellness anchor alongside key brands such as Zara, Flannels, River Island, and upcoming arrivals, Stradivarius and Urban Outfitters. 

In Lower Green Mall, Sostrene Grene has signed for a 5,000 sq ft unit opposite Next, delivering a new and unique shopping experience to the centre. Known for its focus on natural materials and curated collections, Sostrene Grene offers affordable home décor, furniture, craft items and gift ideas to a range of visitors, all inspired by the Danish way of living. This new addition will strengthen Green Mall’s best of the high street tenant mix, joining the likes of ProCook, Clarks, and Holland & Barrett.

Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, commented: “We firmly believe that creating growth opportunities for existing brands is paramount to not just a successful tenant mix, but the overall visitor experience. Superdrug will be benefiting from that after years of success, delivering a greater range of services and products in a better and more enhanced environment. The arrival of Sostrene Grene will also elevate the centre, with both retailers highlighting confidence in our destination as we provide even more reasons for people to visit and uphold our position as the go-to destination in the North East.” 

Mikkel Grene, co-owner and Group CEO of Søstrene Grene, added: “Metrocentre is a strategically important centre to be part of further strengthening our presence in the region and making it a natural fit for our growing UK portfolio. This new space will enable us to serve an even broader customer base and expand our presence in the region, whilst complementing the lovely line-up of brands already calling Metrocentre home.” 

This follows the latest set of brand investments at Metrocentre, including Boots, which refreshed its existing 40,000 sq ft unit, as well as Kuoni, Muffin Break, and a store debut for Clinton’s new format as it begins to roll out across the UK.

Lunson Mitchenall and Time Retail Partners act for Metrocentre.