Nobody's Child joins Victoria Leeds family in Northern Debut

Victoria Leeds, owned and operated by Redical, has announced that womenswear retailer, Nobody’s Child, is set to make its Northern debut at Victoria Leeds, marking the brand’s second store outside of London.

Signing for an 1,400 sq ft space, the flagship Leeds store will be the brand’s fifth location, with current sites in Covent Garden, Carnaby Street, Spitalfields, and the recently opened St Albans location. The debut Leeds store will join a line-up of premium British brands at Victoria Gate, including Mint Velvet, COS, Whistles and The White Company, and will see the brand stock its latest summer collection.

Rachel Bradburn, Head of Leasing at Redical, commented: “Nobody’s Child choosing Victoria Leeds for its Northern debut is a huge testament to the destination’s reputation as the go-to spot for premium brands looking to make their mark beyond London. They have been making waves across the industry - it was only a matter of time before they landed here, and we cannot wait to watch them thrive at Victoria Leeds.”

Jody Plows, CEO at Nobody’s Child, commented: “We are incredibly excited to be opening our latest store in Leeds, a vibrant city with a strong sense of style and community. Expanding our physical presence is part of our key growth strategy, allowing customers to experience our brand and collections in person. The new Victoria Leeds space reflects the essence of Nobody’s Child – effortless, considered and accessible. We can’t wait to welcome everyone in!”

This news follows the recent announcement that international travel and lifestyle retailer, TUMI, is set to join the historic Victoria Quarter this June, opening the brand’s first location in the North of England. These recent announcements further bolster Victoria Leeds’ position as the go-to location for regional firsts and city debuts outside of London.

Lunson Mitchenall and Central Retail acted for Victoria Leeds.