From puddles to pastels: Peppa Pig Market and Søstrene Grene open at Metrocentre
The Metrocentre Partnership has announced the openings of PEPPA PIG Market and Søstrene Grene at Metrocentre’s Green Mall.
PEPPA PIG Market has opened ahead of the critical Christmas trading period, capitalising on peak-season demand. This launch sets the stage for the upcoming 19,000 sq ft Peppa Pig: Surprise Party experience, which is due to open in spring 2026, bringing some of the show’s most iconic scenes to life through an immersive family attraction.
Located on the upper level of Green Mall, PEPPA PIG Market, part of Peppa Pig: Surprise Party, created and developed by Immersive Everywhere, in collaboration with leading games, IP and toy company, Hasbro, occupies a 1,410 sq ft space adjacent to Next. The interactive retail store forms just one part of the upcoming leisure concept, bringing together a treasure trove of Peppa merchandise with play-led experiences, allowing children to fully immerse themselves in the world of Peppa Pig.
The new retail store will enhance Metrocentre’s family-friendly offer while boosting its growing reputation for leisure and experience-led retail, showcasing a vibrant range of themed toys, plushies and lifestyle products.
Over in Lower Green Mall, Søstrene Grene has also opened its new 5,167 sq ft unit. The Danish lifestyle brand, known for its affordable and stylish home accessories and décor, brings more variety to Metrocentre’s homeware offer. The new store features a curated selection of Scandinavian-inspired products, small furniture, and kitchenware, showcasing the Danish concept of hygge through its distinctive retail experience. Søstrene Grene joins Green Mall’s lineup of best-in-class retailers, including ProCook, Next, and Victoria’s Secret.
Green Mall’s retail offer has continued to evolve throughout this year, with PEPPA PIG Market and Søstrene Grene sitting alongside a refurbished Accessorize, and the arrival of a brand-new Swatch store, which has upsized from its previous kiosk unit. It will also be joined by East-Asian inspired lifestyle brand KENJI, for its regional debut.
Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, said: “PEPPA PIG Market and Søstrene Grene are fantastic new additions to Green Mall, blending established high-street names with unique lifestyle and leisure concepts that bring something truly special to our community and the wider region. We are committed to enhancing our retail mix with high-quality, experience-led brands that resonate with our customer base and deliver commercially strong, engaging, and family-friendly options.”
Elliot Hargreaves, Chief Executive Officer at Immersive Everywhere, commented: “The opening of Peppa Pig Market marks an exciting milestone in our ambition to bring Peppa’s world to life beyond the screen. We’ve created a concept that blends immersive play with retail, giving young families a meaningful way to experience the brand while adding tangible value to Metrocentre’s growing leisure and entertainment offer. This is only the first step toward an even more ambitious experience arriving in 2026., and we’re thrilled that Metrocentre is the place where it begins.”
Mikkel Grene, Group CEO and co-owner of Søstrene Grene, added: “Metrocentre provides the perfect setting for our immersive store concept, and we are very happy to be a part of Metrocentre with its importance in the region and strong footfall. It is an ideal location for us, reflecting our commitment to deliver distinctive retail experiences that inspire creativity and customer engagement.”
These two openings follow a period of sustained leasing momentum at Metrocentre, marked by the recent arrival of Urban Outfitters and Stradivarius, Diamonds Factory, and Badge Clothing. These arrivals highlight the continued demand from leading brands, and Metrocentre’s position as the go-to premier retail and leisure destination in the North East.