centre:mk celebrates 40th birthday with four decades of fashion
centre:mk this month celebrates 40 years of trading andits status as a top 10 national shopping and leisure destination.
As part of a project called ‘Four Decades of Style – 1979 to 2019’ centre:mk has collaborated with fashion & culture expert and former Vogue Features Editor, Jo Craven, on a report which identifies fashion headliners and boomerang trends, as well as fleeting fads revealing the cyclical nature of four decades of fashion.
Analysing responses from 1,000 survey respondents and focusing on trends of the 70s, 80s, 90s and 00s, highlights included:
Over 40% of respondents chose the seventies as their most popular decade to revisit, whilst 29% wished they’d actually lived through it.
27% thoughtpower shoulder pads were a standout eighties trend.
30% credited Princess Diana with having a huge influence on the way we dress today.
The mullet hairdo had 43% of respondents requesting it is banished.
38% confirmed that Jennifer Aniston’s hair from hit TV show Friends was one of the most influential moments in fashion and beauty.
Jo Craven, former Vogue Features Editor, commented:“Four decades ago when centre:mk first opened mobile phones were a futuristic fantasy, the final episode of Fawlty Towers was aired on TV, Harry hadn’t even met Sally and Blondie’s Heart of Glass was Top of the Pops.
“40 years on, we may still be listening to Blondie, but the world has changed substantially. But it’s so much fun to identify the icons who still inspire us, the trends we still can’t quite believe were popular and the much-loved and surprise comebacks.”
Ed Sellick, Asset Manager, Hermes Investment Management, on behalf of centre:mk joint owners, added: “As trends have evolved, shopping behaviours have progressed alongside them, completely resetting the retail landscape for the industry throughout the last 40 years. Since centre:mk opened in 1979 we have always shown our commitment to working with the latest in-demand brands, to establish an offering that will provide a mixed and vibrant forward-focused experience for our customers.
“Hand-in-hand with our expert team, we have also worked with The Future Laboratory to identify a series of key consumer trends that will have significant impact on the future of retail and leisure destinations. It’s this type of industry research and knowledge which allows us to adapt to the changing pace of the industry and shows that we are continuing to embrace the everchanging shifts in behaviours that the future holds.”
To celebrate nostalgic, unforgettable moments, centre:mk is curating a pop-up exhibition dedicated to the last 40 years, covering the various fashion styles as well as people, retail, facts about the centre and much, much more. The event will be live in-centre from 25 September.
centre:mk shoppers will also be treated to a weekend of fashion fun at ‘Style Fest’ on 28 - 29 September, with catwalk shows, beauty demonstrations, panel talks and seminars all housed in the main event space Middleton Hall.
Kim Priest, Head of Marketingat centre:mk, said:“When we commissioned Jo Craven for ourreport, we didn’t expect it to start so many conversations across the generations – in particular, explaining the iconic status of the mullet in its time brought huge amusement.
“So many of the iconic trends from the last four decades keep on boomerang-ing back, season after season, and have resurfaced on the high street this AW19. This focus on reinvention is something we celebrate as a centre ensuring we stay as relevant as the latest boomerang trend.”
Visit www.centremk.comfor a full round-up of the centre’s 40thanniversary celebrations and to view the ‘Boomerangs, Fads and Icons’ report
ENDS
For further information, please contact Aver:
· Amanda McNally on 07495 461573, or via amandamcnally@averpr.com
· Yasemin Kiani on 07932 036085, or via yaseminkiani@averpr.com
Notes to Editors:
About Hermes Investment Management
Hermes Investment Management, a Federated Investors company, provides world-class active investment management and stewardship services. Hermes, headquartered in London, manages £36 billion in assets and offers a broad range of specialist, high-conviction investment strategies spanning listed equities, credit, real estate, infrastructure, private debt and private equity. Hermes’ strategies focus not just on financial results, but also on delivering outcomes beyond performance: holistic returns that consider impacts to society, the environment and the wider world. In Hermes EOS, the company offers one of the industry’s leading engagement resources, representing £501 billion of assets*. For more information, visit www.hermes-investment.com.
* Please note the total AUM figure includes £6.6bn of assets managed or under an advisory agreement by Hermes GPE LLP (“HGPE”), a joint venture between Hermes Fund Managers Limited ("HFM") and GPE Partner Limited. HGPE is an independent entity and not part of the Hermes group. £23.6m of total group AUM figure represents HFM mandates under advice. Source: Hermes as at 30 June 2019
About AustralianSuper
AustralianSuper manages more than AUD$160 billion of members’ assets on behalf of more than two million members from across 280,000 businesses. One in 10 working Australians is a member of AustralianSuper, the nation’s largest industry super fund.