Seven Dials Market: open and trading

Shaftesbury is celebrating Seven Dials Market, which opened to the public on Saturday, September 7.  Created by street food pioneers, KERB, as their first-ever permanent home, the launch of Seven Dials Market follows the transformation of the historic 24,000 sq ft Thomas Neal’s Warehouse in the heart of London’s West End.

Seven Dials Market is the new all-day undercover dining and events destination. Featuring 25 independent food businesses all with roots in the city’s streets and markets, alongside a bar and bookshop dedicated to all things food-related. 

Seven Dials Market launch night - PHOTO CREDITS Beth Marsh 2.jpg

In-keeping with Seven Dials Market’s tagline, ‘tastes like London’, the progressive line-up of traders celebrates and promotes the capital’s many cultures and food talents.  Serving breakfast through to dinner, operators include the world’s first cheese conveyer belt Pick & Cheese; award-winning vegan street food by Club Mexicana; London’s favourite Jewish deli, Monty’s Deli; seafood restaurant, Claw; and Strozapretti, the new past restaurant from the team that founded Franco Manca. Artisan London produce will also be on offer along Cucumber Alley, with family-run bakery, Karaway; British charcuterie champions, Crown & Queue; and Hackney Gelato’s small-batch ice cream, amongst others. 

Championing London’s finest independent drinks producers, Seven Dials Market has partnered with East London Liquor Company and Gipsy Hill Brewing Company on its bar.  Offering exclusive house pours and collaborative cocktails, East London Liquor Company will also have a Bottle Shop on Cucumber Alley, for visitors to purchase their favourite distilled whisky, gin or vodka after a drink at the market bar. Exclusive to Seven Dials Market and KERB bars, Gipsy Hill and the Seven Dials team has brewed a unique London Pilsner ‘KERB Lager’ as part of a wider selection of great craft beer.

Seven Dials Market launch night - PHOTO CREDITS We Are Content.jpg

Julia Wilkinson, Group Restaurant Strategy Executive at Shaftesbury, commented on the launch: “The opening of Seven Dials Market has brought something very special to Seven Dials.  The line-up of operators is interesting, innovative and diverse, and the building itself also plays a key role.  The design allows the character of Thomas Neal’s Warehouse to shine through, adding to the atmosphere and experience for visitors.  Without doubt, Seven Dials has a new heart, which means the West End does too.”

Petra Barran, Founder of KERB, added: “After seven years of creating and supporting a community of food traders to thrive on the streets of London, we are incredibly excited to be taking the next step for KERB. Seven Dials Market has been a long-standing dream of ours and a complete labour of love for myself and all the team. Our ambition is to build not only a home for excellent, independent food businesses to grow, but a welcoming, open space for everyone to enjoy a big slice of London.”

Thomas Neal’s Warehouse was built in the 19th century to store cucumbers and bananas, and the new Seven Dials Market celebrates this rich heritage.  It is divided into two distinct areas: Cucumber Alley is an indoor lane of specialist London producers; and the Banana Warehouse, home to an array of renowned street food traders and brand-new restaurants.

Designed by architect Stiff and Trevillion, Seven Dials Market has retained the building’s beautiful cast-iron beams whilst adding touches of KERB’s iconic pop-art character throughout. Diners can feast upon baby pink Italian Terrazzo marble counters, playfully contrasting with orange leather stools and an electric pink elevator that takes brick arches, Seven Dials Market is filled with centre stage.

For the opening week, the Roundhouse, one of London’s best music venues, is providing the soundtrack with a series of live music performances by outstanding emerging talent from their Resident Artists Programme, a scheme that facilitates young artists’ development as they transition into the creative industries.

@sevendialsmkt / #SevenDialsMarket 

Address:  Seven Dials Market, Earlham St, London WC2H 9LX 

Opening hours: Monday – Saturday, 11am – 11pm Sunday, 12pm – 10.30pm 

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For further information, please contact Amy Cassidy, or Clare McInerney at Aver via:

Notes to Editors 

About Shaftesbury 

Shaftesbury owns and manages a 15.1-acre property portfolio in the liveliest parts of London’s West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownership in East and West Covent Garden, Soho and Fitzrovia. The portfolio comprises 599 shops, restaurants, cafés and pubs extending to 1.1 million sq. ft., 599 apartments and 0.5 million sq. ft. of offices.

We focus on the sustainable re-use of existing buildings and aim to minimise the environmental impact of our operations across the business. 

We are committed to engaging and working with the community in which we operate. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental changes.  

Seven Dials   

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 90 vibrant cafes, restaurants, bars, pubs, and a thriving residential community. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials Sundial Pillar. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London.


About Seven Dials Market: 

Seven Dials Market is KERB’s first permanent home, bringing together an intriguing line-up of independent food businesses, all with roots in London’s streets and markets. The space will celebrate and promote the vast expression of our city’s many cultures via its glorious array of food and the talents behind it. 

Seven Dials Market is an all-day dining destination, catering to visitors from brunch to dinner, while also providing a central London location to buy from independent producers within Seven Dial’s Market’s Cucumber Alley. 

Born out of a passion for food and the city, Seven Dials Market is gunning for Michelin star street food whilst developing an ecosystem where a selection of independent food businesses are given the ingredients to thrive, while occupying the space between street food and the full restaurant experience. 

A full overview of the Seven Dials Market traders below: 

●      Pick & Cheese 

●      Club Mexicana 

●      Square Root Soda 

●      Monty’s Deli 

●      Truffle 

●      Strozzapreti 

●      Nanban 

●      CLAW 

●      Yum Bun 

●      El Pollote 

●      YǐN

●     Hackney Gelato 

●     Roadkill Butchery 

●     England Preserves 

●     East London Liquor Company

●     The English Flowerhouse 

●     KERB General Store 

●     Big Shot Coffee & Donuts 

●     Crown & Queue

●     INK

●     Karaway

●     Wheelcake Island