Levi's® adds authentic denim heritage to St David's

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced the signing of a global leader in denim apparel, Levi’s®. 

The brand will be taking a 2,472 sq ft unit adjacent to Fossil on Grand Arcade, set to open in September. Levi’s® will be joining a number of international fashion powerhouses which have joined St David’s in the last 18 months, including Inditex brands Bershka and Stradivarius, benefitting from the centre’s position at the heart of Cardiff. 

Levi’s® is one of the world’s most recognisable jeanswear and clothing retailers, with products sold in more than 110 countries. The brand has been a pioneer in casual and work attire since they invented the blue jean in 1873 and for every new product made, resources and materials are used responsibly with a strong focus on sustainability, animal welfare, and conscious shopping.

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and intu, Kate Grant, intu’s regional managing director, said: “Levi’s® is a cool and established retailer, and will sit alongside an enviable collection of internationally recognised and popular local brands at St David’s, elevating our fashion credentials further. Known worldwide for its high-quality denim and heritage, Levi’s® presence in Cardiff will appeal to the diverse array of shoppers who visit the destination daily.”

Richard Hurren, VP Europe North at Levi’s® added: “We aim to inspire fans with a great portfolio of denim as well as head-to-toe lifestyle solutions. Cardiff is one of the United Kingdom’s key cities with a strong local base and high volumes of tourists and St David’s was a target location for us. We believe that our jeans are a token of self-expression and can’t wait to open our doors to the people of Cardiff.”

This international signing for Levi’s® follows the news that luxury chocolatier and cocoa grower, Hotel Chocolat, has this month opened a 1,874 sq ft store on St David’s Way.

JLL and Cushman & Wakefield advised the St David’s Partnership. Levi’s® dealt direct.


For further information, please contact:

Nick Thornton at Aver on 07808 940208, or via email at nickthornton@averpr.com

Amy Cassidy at Aver on 07495 461547, or via email at amycassidy@averpr.com

About St David’s Cardiff

St David’s shopping centre provides over 1.4 million sq ft of retail and leisure space and over 180 stores. Since opening its doors in 2009, it has put Cardiff firmly on the map as one of the UK’s best shopping cities. 

St David’s has secured a continuous stream of high calibre retailer and restaurant openings over the past five years, including many brands that have made their debut or introduced new concept stores into Wales such as Superdry opening its first dedicated Superdry Sports entrance in the UK. Recent brands also include Bershka, Slim Chickens and Daniel Wellington. 

St David’s is anchored by Marks & Spencer, Debenhams and the largest John Lewis outside of London.  The centre is also home to a mix of national and international retailers, such as Primark and River Island, in addition to premium brands and independents.  These include Hugo Boss, Radley, Vivienne Westwood and Jo Malone.  The dining offer at St David’s is equally impressive, with brands such as Wahaca and wagamama.


About intu

intu owns and manages some of the best shopping centres, in some of the strongest locations, in the UK and Spain.

Our UK portfolio is made up of 17 centres, including eight of the top-20, and in Spain we own three of the country's top-10 centres.

We are passionate about creating compelling experiences, in centre and online, that make our customers smile and help our retailers flourish.

We attract over 400 million customer visits and over 25 million website visits a year offering a multichannel approach that truly supports retail strategies. In 2017, we launched the UK's first tailor-made promotional services model to help brands as they look to optimise their portfolio or expand their UK coverage.

Our strategic focus on prime, high-footfall flagship destinations, combined with the strength and popularity of our brand, means that intu offers enhanced footfall, dwell time and loyalty. This helps our retailers flourish, driving occupancy and income growth.

We are committed to our local communities, with our centres supporting over 120,000 jobs (representing about 3 per cent of the total UK retail workforce), and to operating with environmental responsibility. We have already met or exceeded a significant number of our 2020 environmental targets.



About Landsec 

At Landsec, we believe great places are for people to experience and are made with the experience of great people.

As one of the largest real estate companies in Europe, our £13.8 billion portfolio spans 24 million sq ft of well-connected, experience-led retail, leisure, workspace and residential hubs, with a growing focus on London. From the iconic Piccadilly Lights in the West End and the regeneration of London’s Victoria, to the creation of retail destinations at Westgate Oxford and Trinity Leeds, we own and manage some of the most successful and memorable real estate in the UK.

We aim to lead our industry in critical long-term issues – from diversity and community employment, to carbon reduction and climate resilience. We deliver value for our shareholders, great experiences for our customers and positive change for our communities. At Landsec, everything is experience.