Patisser-three: new dessert openings at Chinatown London
Officially opened, and adding to the award-winning line-up of dessert operators, Shaftesbury welcomes the three latest brands, Kova Patisserie, Taiyakiya and Meet Fresh, as they bring their creative new concepts and signature sweet treats to Chinatown London.
Kova Patisserieare serving French-Japanese fusion patisserie within a new 240 sq ft store located at 20a Newport Court; Taiyakiya are offering taiyaki – the social media famed fish-shaped waffle cone – with soft-serve ice cream from a 200 sq ft store located at 20 Newport Court; and internationally established brand Meet Fresh opening up their 1,800 sq ft European debut store at 100-102 Shaftesbury Avenue, providing authentic Taiwanese desserts, including Taro Q balls and smooth tofu pudding.
Julia Wilkinson, Head of Group Restaurant Strategy at Shaftesbury, commented: “Dessert focused concepts are a popular and exciting food trend, and they are gaining more and more traction within Chinatown London. We are proud to have our very own ‘dessert alley’ on Newport Court, which Kova Patisserie and Taiyakiyaadd to alongside the winner of ‘Best Sweet Treat’ at The Golden Chopsticks Award 2019, Mamasons. Providing even more choice throughout the streets of Chinatown, Meet Fresh has joined existing innovative dessert operators such as Yolkin and Bubblewrap, enhancing the experience of the destination and reflecting the changing trends in East Asia by combining traditional ideas with modern techniques and influences.”
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