LaDuca quick-steps into Covent Garden for its European debut

The Mercers’ Company has announced that the internationally renowned dance shoe brand from New York, LaDuca, has signed for their first UK site at 37 Drury Lane, Covent Garden. 

The brand’s 1,588 sq ft European flagship, personally designed by Phil LaDuca, will reflect the charm and heritage, combined with the theatrical flair that the store in New York is known for.

LaDuca Spice Girls - The Mercers' Company[1].jpg

The new Drury Lane location will feature ‘Full on Custom show' stage shoes, the must-have style for the Spice Girls, Hugh Jackman and West End shows such as Kinky Boots and Wicked. Handmade in Italy with the finest Italian leather, LaDuca is the footwear brand used in theatre, film, television, and concerts; created by a dancer, Phil LaDuca,for dancers.

Phil LaDuca, Founder of LaDuca, commented: “We have been providing shoes for the West End for several years and I am very excited to finally be a part of Covent Garden. The location is renowned for its exceptional theatre district and our new international home on Drury Lane is a stone’s throw away from the hustle and bustle of the industry.”

Simon Taylor, Property Director at The Mercers’ Company added:“LaDuca’s selection of Drury Lane for their debut store outside of the US, is a testament to the Mercers’ Estate’s prime location and reputation within London. The brand’s flagship UK store will join the vibrant community of connecting streets in and around Covent Garden and we are sure the brand will be well received amongst the theatre and dance lovers of London and beyond.”

LaDuca - The Mercers' Company[1].jpg

The news follows the recent announcement that Russell and Bromley are relocating to 107 Long Acre, opposite Covent Garden tube station. Iconic clothing and dancewear brand, Pineapple, has also recently relocated their UK flagship store to a more prominent position at 8 Mercer Walk, marking the 40thanniversary of the legendary Pineapple Dance Studios.  

After a successful six month pop-up, US sock brand Stance also launched their permanent store on Neal Street in May 2019. 

Bruce Gillingham Pollardacted on behalf of The Mercers’ Companyand Colliers represented LaDuca. 



For further information, please contact Amy Cassidy at Aver via:, Yasemin Kiani via: yaseminkiani@averpr.comor Harriet Shaw via:


Notes to Editors  

About The  Mercers’ Company   

The Mercers’ Company is a 700-year-old livery company focused on being a philanthropic force for good.  

Each year our aim is to distribute £15 million to charitable causes. Our giving is focused on Young People & Education, Older People & Housing and Church & Communities. This allows us to create positive change across generations, giving those we help the chance to live a fulfilling life now and in the future.

The Mercers’ support 180 individual charities annually and provide high-quality accommodation to 215 residents in our six almshouses, work closely with our associated schools which educate 18,000 children, and appoint 88 charity trustees and school governors.