Russell and Bromley ties up with The Mercers’ Company to launch new site in Covent Garden

Today the Mercers’ estate announces that the luxury British footwear and handbag retailer,Russell and Bromley, will be launching a new 3,461 sq ft London store at 107 Long Acre, Covent Garden, this autumn.


Luxury accessories brand Russell and Bromley, owned by the Bromley family, is synonymous with expert craftsmanship and fashion-led design. This relocation to a new West End site, at the junction of Long Acre and Neal Street, is part of the brand’s development plans for the UK. Designed by an in-house team/ agency, the store includes a 1,630 sq ft lower ground floor and an 1,841 sq ft ground floor, which will showcase the brand’s exclusive and hand-crafted Italian-made products for men and women.

Simon Taylor, Property Director of The Mercers’ Company commented on the new signing: “Russell and Bromley is a well-established and luxury brand and we are pleased to be able to provide them with this prime retail space set in the heart of Covent Garden. They join a line-up of vibrant new retailers on Long Acre, all benefitting from the high footfall we welcome year on year.”

Andrew Bromley, owner of Russell and Bromley, added: “Our new store had to be in a prominent location within Covent Garden and this corner unit, directly opposite the tube station, was an opportunity we had to secure. The plan is to launch to the public this autumn and this larger space will provide a great backdrop for our new seasons’ collections.”

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This news follows the recent launch of the Boots concept store, adjacent to Russell and Bromley, whilststreet footwear label, Vans, is set to launch later this summer on Neal Street. Stance has also officially signed for a permanent lease at 3 Neal Street. 

JLL and Hanover Green acted on behalf of The Mercers’ Company. Styles and Whitlock represented Russell and Bromley.


For further information, please contact Amy Cassidy and Yasemin Kiani at Aver via: or


Notes to Editors 

About The  Mercers’ Company   

The Mercers’ Company is a livery company focused on being a philanthropic force for good. We have a rich history dating back over 700 years with philanthropy as the common thread between our past, present and future.

Each year our aim is to distribute £15 million to charitable causes. Our giving is focused on Young People & Education, Older People & Housing and Church & Communities. This allows us to create positive change across generations, giving those we help the chance to live a fulfilling life now and in the future.

We expect to support 180 individual charities annually. We also provide high quality accommodation to 215 residents in our six almshouses, work closely with our associated schools which educate 18,000 children, and appoint 88 charity trustees and school governors.  

The Mercers’ Company was founded as a trade guild in the City of London and established by Royal Charter in 1394. Our connection to our original trade has diminished over time but we maintain our centuries-old links with schools, the armed forces, our Church Livings, the City of London Corporation and other livery companies.

We take our responsibilities very seriously and ensure that our governance is robust and fit for purpose. Our philanthropic work would not be possible without the deep commitment and generosity of our members, and through the long term stewardship of the assets owned by the Company and its charities.  

We benefit from the breadth of professions, expertise and experience represented in our membership. Every year Mercers invest thousands of voluntary hours to help actively manage the heritage assets, commercial property and charitable bequests entrusted to the Company’s care.  

It is a privilege to be a Mercer, but with it comes a duty to give back and to ensure the Company evolves. Each new generation brings a fresh set of ideas and experiences, so that as the world changes, the Mercers’ Company changes with it. 

Philanthropy is the common thread between our past, present and future.