A new look for Liverpool ONE with Morphe opening
Grosvenor Europe has announced that leading US beauty retailer, Morphe Cosmetics, has now opened its first store in the North West on Liverpool ONE’s Paradise Street on Friday, 31 May 2019.
The new store marks the brand’s second branch outside of London. At 3,000 sq ft, it will offer Morphe’s full range of professional-grade make up and brushes at affordable prices.
The interior features a candy red, high gloss cash wrap inspired by the red M and it’s also reflected in core brand packaging with pops of red and brand statement #blendtherules. Expert Beauty Artists are on-hand to provide glow-ups in store.
Established in LA in 2008, Morphe is recognised by beauty bloggers and professionals as the ‘beauty brand created for the creators’ and has an impressive 9.6 million followers on Instagram. The make-up brand of choice for the Instagram generation, Morphe’s products have become world famous with both professionals and their followers.
Mark Spillman, Morphe General Manager EMEA, commented: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence. Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”
Alison Clegg, Director, Asset Management, Grosvenor Europe, added: “Morphe’s opening highlights Liverpool ONE’s strength as a destination to attract leading, world-class brands. Trading amongst international retailers POLO Ralph Lauren, Armani Exchange, COS and Arket, the brand will add another dimension to the appealing mix of beauty and fashion brands all selecting Liverpool ONE for prominent flagship stores.”
Cushman and Wakefield and Metis acted for Liverpool ONE.MCDEVITT represented Morphe.
About Grosvenor Europe:
Grosvenor Europe invests in, develops, operates and manages retail, residential and office assets and funds, with a focus on vibrant European cities including Paris, Stockholm, Madrid and Liverpool.
Part of the Grosvenor Group, one of the world’s largest privately-owned property companies and active in more than 60 cities around the world, we utilise our local expertise to adopt a far-sighted, value-add approach in order to deliver lasting commercial and social benefit in the places where we are active.
As of 31 December 2018 we managed £2bn/€2.3bn of assets, including a number of active residential development projects in Madrid, Skärholmen Centrum shopping centre in Stockholm and Liverpool ONE, the landmark city centre development in north west England.
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Founded by brother and sister duo, Linda and Chris Tawil, Morphe has developed an ever-growing, loyal fan-following, delivering professional quality makeup and artistry tools at accessible prices. The Tawils recognized the power of social media in the early stages of building their company and aligned with beauty makeup artists and bloggers who consistently shared their love of Morphe products with their own growing fans and followers.
With 9.6 M Instagram followers, the brand continues to elevate beauty fans and influencers on its social feeds. Keep up with Morphe on Instagram, Facebook and Twitter. Morphe’s products are already available to be purchased in the UK on Morphe.com and select online retail partners such as Cult Beauty.
Morphe is currently distributed in 30 retail stores throughout the United States and Canada and will be available in 34 retail stores within the United States, Canada, and the United Kingdom by the end of June 2019.