Pophams Bakery on the rise as Shelley Sandzer secure second site

Artisan viennoiserie specialists, Pophams Bakery, is set to launch its second-ever site at 197 Richmond Road in Hackney, neighbouring London Fields. The 1,710 sq ft ground floor unit has been secured by leading specialist UK property agency, Shelley Sandzer, on behalf of the brand. 

© Safia Shakarchi - Pophams Bakery 2018 - 3.jpg

Due to open in the first week of June, the new location will expand upon their existing offer, with the inclusion of a new dinner service offering fresh artisan pasta. The site will have space for 45 covers, giving diners the option to sit at a unique chef’s table to watch their baked goods and fresh pasta being made. The team of artisan bakers and baristas have been serving a variety of handcrafted viennoiserie and coffee from local roasters at their debut Islington site since late 2017.

Ollie Gold, founding director at Pophams Bakery, commented: “It is with great pleasure that we can reveal the location for our second artisan bakery, which heralds the exciting evolution of our concept.  Since the opening of our first shop, which we developed from a derelict chemist, we’ve taken a hands-on approach with all aspects of the business and this has helped us go from strength to strength. We’re grateful to Shelley Sandzer for their assistance in securing a suitable unit that gives us the space to broaden our offer in such a vibrant part of East London. We are excited to be joining such a fantastic community of artisan bakeries based in Hackney such as E5 Bakehouse, Violet and Dusty Knuckle.”  

© Safia Shakarchi - Pophams Bakery 2018 - 2.jpg

Etai Page at Shelley Sandzer added: “Popham’s original site is a popular hang-out for Islington locals and it’s clear the bakery is truly fuelled by a passion for their craft. For the brand’s next step in expansion, location was key, and I think the diverse crowd in Hackney will be drawn to Pophams fresh new pasta offer.  The concept required a larger space than their first bakery and this is a prime ground floor unit on Richmond Road.  It’s position, so close to London Fields, will capture the trendy coffee and patisserie lovers in the area.” 

Shelley Sandzer is a leading and dynamic agency, specialising in the restaurant and leisure property sector.  The company provides considered and valued advice to many of the UK’s most highly regarded restaurant brands, centres, developments high streets and landlords, via a lateral thinking team with an unparalleled knowledge and understanding of the leisure business.   Shelley Sandzer is also known for the key role it plays in launching new entrants and unique concepts to the market, such as Duddell’s, Honey & Smoke, and Frame.

Shelley Sandzer acted for Pophams Bakery.


For further information, please contact:

Lottie Croker at Aver on 07827667638, or via email at charlottecroker@averpr.comor Jack Tonks at Aver on 07951814183, or via email at jacktonks@averpr.com