Roll up, Roll up, Silverburn hosts a night at the circus

For one night only, Silverburn, Glasgow’s leading retail and leisure destination, brought the magic of the circus alive at its ‘Shopping Affair’ event. 


The event featured jaw-dropping circus-style attractions including a Fashionista Ringmaster, giant catwalk models, spectacular jugglers, and spinning wheel artists. There was a range of exclusive retailer discounts on offer throughout the evening, with up to 25% off at brands including Fossil, Molton Brown and Levi’s, as well as live giveaways. 

Kathryn Malloch, Head of Customer Experience at Hammerson, said: “We know that more and more consumers are looking for a unique and exciting experience when they go shopping, and that is what Shopping Affair is all about. Along with driving footfall, the event helped to generate additional sales for our retailers, as well as support the centre’s F&B operators. This is just one example of how we are going the extra mile to make every shopping trip with us as memorable as possible.” 

Anchored by Debenhams and Marks & Spencer, Silverburn is home to over 120 retailers, including H&M, River Island, Flannels and a regional flagship store for JD Sports. 


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Notes to Editors  


Hammerson create vibrant, continually evolving spaces, in and around thriving European cities, with a focus on flagship retail destinations and Premium Outlets.  As of 31stDec 2018, our portfolio of high-quality  venues had a value of £9.9 billion and includes 21 flagship destinations, 13 convenient retail parks and investments in 20 premium outlet villages, through our partnership with Value Retail and the VIA Outlets joint venture. Key retail venues include, Bullring & Grand Central, Birmingham, Bicester Village, Oxfordshire, Freeport Lisboa Fashion Outlet, Lisbon, Dundrum Town Centre, Dublin; and Les Terrasses du Port, Marseille. We manage over 2,000 brand relationships and during trading hours, over 80,000 people visit our shopping centres hourly across our flagship destinations in the UK, France & Ireland.