Buon Appetito! LabTech launches Italian Alley in revitalised triangle district
LabTech, owner of Camden Market, has opened Italian Alley, a new dining concept which showcases five different Italian eateries to form a hub, dedicated to providing modern Italian cuisines.
Situated behind the recently revitalised Triangle district, Italian Alley occupies five restored railway arches. Each arch represents a different region or hero ingredient of Italy, showcasing the flavours, cooking techniques and produce from the area. The concept has been headed up by Italian Revolution LTD, a joint venture between VNK and Italian brewery, Baladin, which have come together to collaborate on their expansive history of Italian restaurant experience.
The new outdoor seating area is located in front of the arches to encourage an alfresco dining experience for visitors. Each alley contains its own seating, but the concept is developed for consumers explore the options throughout each of the different alley’s, mixing dishes and sharing the experience.
Maggie Milosavljevic, Camden’s Market’s F&B Commercial Director, commented: “Italian Alley is a one-stop destination for dedicated Italian culture and cuisine. The concept really reflects our passion for international foods and reflects how we can tie these in with the rich culture rooted within the spirit of Camden. Each of the arches come together to create a synergy and promote the sharing quality of a traditional Italian family lunch.”
Teo Musso, founder of Baladin added: “Camden Market is widely known as a melting pot of international cultures and cuisines. This highly sought-after location provides the perfect platform to breathe life into our vision for the fusion of modern Italian cuisines and traditional artisan techniques. Camden Market’s high-profile status for excellent global dishes fits perfectly with our alfresco dining concept.”
For further information, please contact Nick Thornton, Amy Cassidy or Yasemin Kiani at Aver via:
LabTech are creating urban communities that provide coworking, living, commerce and leisure across the globe. This is a process enabled by technology, powered by people and underpinned by a property portfolio of over £3 billion.
The company owns and operates a global property portfolio, concentrated in urban centres such as London, Tel Aviv, Lisbon and Madrid. London is at the heart of LabTech’s plans, with an existing portfolio of 2 million sq ft of property across Camden, Holborn, and Kings Cross and Hackney, four of the city's most vibrant areas.
LabTech's unique combination of property and technology creates strong communities and an environment that facilitates leisure and events, encourages collaboration, and engineers productivity. Members of these communities are empowered by LabTech systems ranging from business management suites to personalised social event platforms.
LabTech owns and operates the world famous Camden Market. The company is also working on Hawley Wharf Camden, a five-acre canal-side retail and dining destination, and Buck Street, a container park concept.