Badiani scoops up a new site on Fulham Road with Sloane Stanley
Sloane Stanley has today announced that authentic Italian gelato brand, Badiani, has signed for a 1,457 sq ft space on Fulham Road, and will offer artisan ice-cream in the heart of Chelsea. The brand is due to open their store in April.
Badiani has selected 303 Fulham Road for their third ever UK site, expanding upon their London footprint which includes their first location within Mercato Metropolitano, on Newington Causeway, and their second store in Notting Hill Gate. The brand’s new location will offer unique products, including Gelato Jars and Gelato Cakes, alongside their world-famous trademarked flavour, the Buontalenti, which is dedicated to the Architect Bernardo Buontalenti – whom invented the first Florentine gelato in the mid 1500s.
Inspired by the Renaissance period, the Fulham Road location is to be designed in partnership with the Florentine creative director, Ilaria Legato, and interior designer, Cosimo Bonciani. Reflecting the theme of Badiani’s Notting Hill site, but with a peach colour scheme, all furniture will be handcrafted in Tuscany - tailor made for Badiani. In addition, the brand’s latest site will expand on their dine-in offer with space for 30 covers on the ground floor and an extra 30 seats in a private space downstairs for bookable parties.
Hannah Grievson, Property Director at Sloane Stanley, commented:
“Badiani is a wonderful brand to add to the existing assortment of eateries available on the Fulham Road, this Spring. We’re pleased to home their latest parlour which will offer our visitors an interesting assortment of traditional Italian gelato flavours. I envisage Fulham Road as a smart spot for this expanding brand, with its vibrant catchment situated within the bustling Chelsea borough.”
Paolo Pomposi, Head of Production for Badiani, added: “We started our London story by serving our products in third-party restaurants throughout the capital, and it was obvious to us that the test was a success and London diners adored our distinctive flavours – especially our signature flavour, The Buontalenti. The Chelsea catchment was always a target location for us and with its chic variety of food and beverage operators, it really resonates with our brand. With our award-winning gelato maker, we like to think of ourselves as leaders in the sweet treats industry.”
This opening follows recent news of popular chic cake and confectionary brand, Peggy Porschen, taking the prime corner unit at 219 King’s Road. The brand is due to open their latest store this Spring.
Savills and Miles Commercial represented Sloane Stanley. Badiani represented themselves.
About Sloane Stanley
The Sloane Stanley Estate is one of the oldest landowning estates in London. Founded in 1717, the Estate has developed into a 10 acre holding of residential and commercial properties on the King’s Road and Fulham Road, still under the same family ownership.
With a compelling mix of flagship international brands, niche retailers and pop-ups, dominated by premium and accessible premium brands that account for 74% of the total offer, Sloane Stanley has created a distinctive and sophisticated mixed-use destination within the heart of the affluent Royal Borough of Kensington and Chelsea, serving a catchment of over 8.5 million people.
The King’s Road has a Residential Comparison Goods market potential of £249.7m placing it within the top 100 retail centres in the UK. This distinctive portfolio and commitment to create and sustain an ‘affordable luxury’ offer have ensured Chelsea’s status as one of the most desirable neighbourhoods and iconic shopping and leisure destinations in the world.