Colette dishes up European debut for gourmet traiteur & delicatessen on the Fulham Road

Sloane Stanley has today announced the opening of a brand new stand-alone delicatessen, Colette, at 315 Fulham Road, in the heart of Chelsea.


Selecting the iconic Fulham Road for their bricks and mortar launch, the debut store will span 861 sq ft of space and offer the very best of home-style cooking from sustainably sourced produce. Co-founded by Dimitri and Mira Plaquet, Colette’s extensive menu has been devised in collaboration with the team behind multi-Michelin starred Belgian restaurant, La Ville Lorraine. The brand’s first standalone store is due to open in Janurary 2020 and will offer a high-end home-from-home culinary experience.

Colette takes its name from Dimitri’s grandmother and seeks to unite the local Chelsea community and those further afield with a sense of joie de vivre. Offering the very best of home-style cooking in this bijou catering hot spot, Colette will host weekly menus based on fresh home-made dishes for any occasion. Every dish from the menu will be made-to-order and served on beautifully presented crockery and ethically sourced packaging.


Additionally, Callooh Callay, is the latest cosmopolitan pop-up to have joined the Sloane Stanley estate. Located at 316-318 King’s Road, the ‘East London hip meets South West London chic’ concept opened last month, and is available for visitors to come and enjoy until Christmas.

Commenting on the news, Hannah Grievson, Property Director at Sloane Stanleycommented: “As we continue to expand on our current dining offer on the Fulham Road, we are keen to showcase the very best of what’s new in the market. Signing a debut and pioneering brand like Colette and introducing Callooh Callay to the estate, reflects our modern leasing approach to provide a creative scene for innovative concepts which will help cultivate brands. Our food and beverage line-up provides a day-to-night offering tailored towards families, couples, tourists and local residents, and I envisage Colette’s delicious menu and Callooh Callay’s offer will appeal to Chelsea’s high volume of footfall.” 


Dimitri Plaquet, Co-Founder of Coletteadded: “We are delighted to be making our debut within this beautiful space alongside so many other culinary leaders along the Fulham Road. This opportunity provides Colette with the ability to offer the very best fresh, home-style seasonal cooking within the heart of cosmopolitan Chelsea. Working with a landlord that embraces our clear concept was essential in refining our community-focused dining experience. We look forward to becoming an indispensable part of the of the ever-evolving Chelsea food scene.”

Miles Commercial and Savills represented Sloane Stanley. Cushman & Wakefield represented Colette. Callooh Callay represented themselves. 



For further information on leasing news and the Sloane Stanley Estate, please contact Yasemin Kiani or Elizabeth Ellis via yaseminkiani@averpr.comor


About Sloane Stanley

The Sloane Stanley Estate is one of the oldest landowning estates in London. Founded in 1717, the Estate has developed into a 10 acre holding of residential and commercial properties on the King’s Road and Fulham Road, still under the same family ownership.

With a compelling mix of flagship international brands, niche retailers and pop-ups, dominated by premium and accessible premium brands that account for 74% of the total offer, Sloane Stanley has created a distinctive and sophisticated mixed-use destination within the heart of the affluent Royal Borough of Kensington and Chelsea, serving a catchment of over 8.5 million people.

The King’s Road has a Residential Comparison Goods market potential of £249.7m placing it within the top 100 retail centres in the UK. This distinctive portfolio and commitment to create and sustain an ‘affordable luxury’ offer have ensured Chelsea’s status as one of the most desirable neighbourhoods and iconic shopping and leisure destinations in the world.